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Marketing South African Tourism epub download

by Richard George


Marketing South African Tourism book. Written from a southern African perspective, this book presents a comprehensive introduction to marketing in the tourism and hospitality industry.

Marketing South African Tourism book.

Start by marking Marketing South African Tourism and Hospitality as Want to Read . This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.

Start by marking Marketing South African Tourism and Hospitality as Want to Read: Want to Read savin. ant to Read.

This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. Mass Market Paperback Paperback Hardcover Mass Market Paperback Paperback Hardcover.

This book meets the need for a good South African book p. This book meets the need for a good South African book pitched at the right level on this subject.

The text familiarises the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment.

Автор: George, Richard Название: Marketing tourism in South Africa .

Автор: George, Richard Название: Marketing tourism in South Africa Издательство: Oxford Academ Классификация: Продажи и маркетинг Сфера обслуживания ISBN: 019904418X ISBN-13(EAN): 9780199044184 ISBN: 0-19-904418-X ISBN-13(EAN): 978-0-19-904418-4 Обложка/Формат: Paperback Вес: . 92 кг. Дата издания: 0. 9. 2014 Серия: Service Industries Рейтинг: Поставляется из: Англии. In a new updated volume,?Tourism Marketing for Cities and Towns?provides thorough and succinct coverage of place marketing theory specific to the tourism industry.

Автор: George, R. Название: Marketing South African Tourism and Hospitality Издательство: Oxford . This book provides theoretical and applied information on hospitality management and tourism development in these markets. Название: Marketing South African Tourism and Hospitality Издательство: Oxford Academ Классификация: Продажи и маркетинг Сфера обслуживания ISBN: 0195719255 ISBN-13(EAN): 9780195719253 ISBN: 0-19-571925-5 ISBN-13(EAN): 978-0-19-571925-3 Вес: . 31 кг. Поставляется из: Англии Описание: This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective.

South African Tourism is the tourism marketing arm of the South African government. Simply put, our job is to promote the country domestically and internationally, whether for leisure, business or events tourism. South African Tourism has made great strides in introducing and marketing South Africa not only to our own people but also, since the dawn of our democracy in 1994, to the world.

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners.

Authors: George, Richard,%1968-%Marketing South African tourism. AUM Main Library English Collections Hall. 91. 804 G46 (Browse Shelf). Rev. ed. of: Marketing South African tourism. Published by : Oxford University Press Southern Africa, (Capetown :) Physical details: xvi, 496 p. : ill. ; 24 cm. ISBN: 0195982150 Subject(s): Tourism %South Africa %Marketing. Hospitality industry %South Africa %Marketing. 2nd ed. Includes bibliographical references and index.

The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.

Marketing South African Tourism epub download

ISBN13: 978-0195982152

ISBN: 0195982150

Author: Richard George

Category: Travel

Subcategory: Africa

Language: English

Publisher: Oxford University Press; 3 edition (October 15, 2008)

Pages: 448 pages

ePUB size: 1220 kb

FB2 size: 1767 kb

Rating: 4.7

Votes: 628

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