Social Media Intelligence. Wendy W. Moe, David A. Schweidel .
Social Media Intelligence. Online ISBN: 9781139381338. Peter Fader - Frances and Pei-Yuan Chia Professor, The Wharton School, University of Pennsylvania. Gathering data about social media has become so straightforward that we're all now flooded with information. The real challenge is in understanding that data and turning it into actionable intelligence.
Social Media Intelligence By Wendy W. Moe and David A. Schweidel Cambridge University Press, 2014. Social Media Intelligence was published in February 2014 by Cambridge University Press. Moe is an Associate Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin.
Moe, Wendy . David A. Schweidel and Michael Trusov (2011), What Influences . Moe, Wendy W. and David A. Schweidel (2014), Social Media Intelligence, Cambridge University Press.
Braun, Michael and David A. Schweidel (2011), Modeling Customer Lifetimes with Multiple Causes of Churn, Marketing Science, 30 (5), 881-902. Schweidel (2014), Digital and Internet Marketing, The History of Marketing Science, ed. Russ Winer and Scott Neslin, World Scientific Publishing Company.
Professor Wendy W. Moe, Professor David A. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions
See if your friends have read any of Wendy W. Moe's books. Schweidel (Goodreads Author).
See if your friends have read any of Wendy W. Moe’s books. Social Media Intelligence by.
With the proliferation of social media, questions have begun to emerge about its role in providing marketing insights. Schweidel, David A. and Moe, Wendy W. and Boudreaux, Chris, Social Media Intelligence: Measuring Brand Sentiment from Online Conversations (December 29, 2011). By: Wendy W. Moe; David A.
Save up to 80% by choosing the eTextbook option for ISBN: 9781107702820, 1107702828. The print version of this textbook is ISBN: 9781107031203, 1107031206. Social Media Intelligence. Publisher: Cambridge University Press. Print ISBN: 9781107031203, 1107031206. This book explains how opinions are formed, what affects the opinions posted online, and how organizations can use social media to inform their strategies. 9781107596528, 1107596521.
Social Media Intelligence book. WW Moe, DA Schweidel. Cambridge University Press, 2014. Opportunities for innovation in social media analytics. Modeling the role of message content and influencers in social media rebroadcasting. Y Zhang, WW Moe, DA Schweidel. Journal of Product Innovation Management 34 (5), 697-702, 2017.
by Wendy W. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence. How to Land a Top-Paying Clinical laboratory science professors Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More.
Author: Professor Wendy W. Moe,David A. Schweidel
Subcategory: Computer Science
Publisher: Cambridge University Press; 1 edition (February 24, 2014)
Pages: 200 pages
ePUB size: 1737 kb
FB2 size: 1421 kb
Other Formats: docx mbr lit lrf