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Social Media Intelligence epub download

by Professor Wendy W. Moe,David A. Schweidel


Social Media Intelligence. Wendy W. Moe, David A. Schweidel .

Social Media Intelligence. Online ISBN: 9781139381338. Peter Fader - Frances and Pei-Yuan Chia Professor, The Wharton School, University of Pennsylvania. Gathering data about social media has become so straightforward that we're all now flooded with information. The real challenge is in understanding that data and turning it into actionable intelligence.

Social Media Intelligence By Wendy W. Moe and David A. Schweidel Cambridge University Press, 2014. Social Media Intelligence was published in February 2014 by Cambridge University Press. Moe is an Associate Professor of Marketing and Director of the MS in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty at the University of Texas at Austin.

Moe, Wendy . David A. Schweidel and Michael Trusov (2011), What Influences . Moe, Wendy W. and David A. Schweidel (2014), Social Media Intelligence, Cambridge University Press.

Braun, Michael and David A. Schweidel (2011), Modeling Customer Lifetimes with Multiple Causes of Churn, Marketing Science, 30 (5), 881-902. Schweidel (2014), Digital and Internet Marketing, The History of Marketing Science, ed. Russ Winer and Scott Neslin, World Scientific Publishing Company.

Professor Wendy W. Moe, Professor David A. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions

See if your friends have read any of Wendy W. Moe's books. Schweidel (Goodreads Author).

See if your friends have read any of Wendy W. Moe’s books. Social Media Intelligence by.

With the proliferation of social media, questions have begun to emerge about its role in providing marketing insights. Schweidel, David A. and Moe, Wendy W. and Boudreaux, Chris, Social Media Intelligence: Measuring Brand Sentiment from Online Conversations (December 29, 2011). By: Wendy W. Moe; David A.

Save up to 80% by choosing the eTextbook option for ISBN: 9781107702820, 1107702828. The print version of this textbook is ISBN: 9781107031203, 1107031206. Social Media Intelligence. Publisher: Cambridge University Press. Print ISBN: 9781107031203, 1107031206. This book explains how opinions are formed, what affects the opinions posted online, and how organizations can use social media to inform their strategies. 9781107596528, 1107596521.

Social Media Intelligence book. WW Moe, DA Schweidel. Cambridge University Press, 2014. Opportunities for innovation in social media analytics. Modeling the role of message content and influencers in social media rebroadcasting. Y Zhang, WW Moe, DA Schweidel. Journal of Product Innovation Management 34 (5), 697-702, 2017.

by Wendy W. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to a more comprehensive use of social media intelligence. How to Land a Top-Paying Clinical laboratory science professors Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More.

In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence.

Social Media Intelligence epub download

ISBN13: 978-1107031203

ISBN: 1107031206

Author: Professor Wendy W. Moe,David A. Schweidel

Category: Other

Subcategory: Computer Science

Language: English

Publisher: Cambridge University Press; 1 edition (February 24, 2014)

Pages: 200 pages

ePUB size: 1737 kb

FB2 size: 1421 kb

Rating: 4.4

Votes: 802

Other Formats: docx mbr lit lrf

Related to Social Media Intelligence ePub books

Stanober
A very readable overview of how to use social media. It raises some important issues to consider and pulls in some nice theories for other disciplines (e.g. psychology), but I doubt there will be much new to anyone who has spent any time using or thinking about social media. There are very little concrete recos, solutions, etc other than general comments like - use multiple social sources, keep in mind bias of your data, integrate with other data types.

As this is an academic press, and I know the authors have published rigorous and advanced studies, I was hoping for more original research than a recap of others. And many assertions seem more anecdotal than empirical, This is a long "state of the field" piece.

If you don't know much, then it is worth a read (would make a great undergrad (maybe grad) intro text). But if you have done some work in this space, your time may be better spent elsewhere.
Stanober
A very readable overview of how to use social media. It raises some important issues to consider and pulls in some nice theories for other disciplines (e.g. psychology), but I doubt there will be much new to anyone who has spent any time using or thinking about social media. There are very little concrete recos, solutions, etc other than general comments like - use multiple social sources, keep in mind bias of your data, integrate with other data types.

As this is an academic press, and I know the authors have published rigorous and advanced studies, I was hoping for more original research than a recap of others. And many assertions seem more anecdotal than empirical, This is a long "state of the field" piece.

If you don't know much, then it is worth a read (would make a great undergrad (maybe grad) intro text). But if you have done some work in this space, your time may be better spent elsewhere.
Yozshujind
This is a concise overview of this important and frequently misunderstood topic. Very readable, with a practical focus and written by two leading scholars in this area, not hype by journalists or software vendors with little grasp of marketing or marketing research
Yozshujind
This is a concise overview of this important and frequently misunderstood topic. Very readable, with a practical focus and written by two leading scholars in this area, not hype by journalists or software vendors with little grasp of marketing or marketing research
Oppebro
Great theoretical insights into social media.
Oppebro
Great theoretical insights into social media.
Quphagie
Useful, readable review of the current state of knowledge by two experts in the field. I'm recommending it to my students in marketing analytics.
Quphagie
Useful, readable review of the current state of knowledge by two experts in the field. I'm recommending it to my students in marketing analytics.
Anarahuginn
There seems something a little ironic about writing a review for a book that is about content from social media, including customer reviews! That being said, I thought this book had some excellent insights, combining the psychology of social networks (who posts, how are posts influenced by other posters etc.) and the importance of understanding the commentary in social networks. I have taught in this area for a number of years now, at University of Delaware, and have also managed multiple online communities. This is the first book that does a good job of discussing social and communities. The only thing I was looking for, at the end, was a review of social media analytical tools that are out there, but I am sure I can find that elsewhere on the internet.
Anarahuginn
There seems something a little ironic about writing a review for a book that is about content from social media, including customer reviews! That being said, I thought this book had some excellent insights, combining the psychology of social networks (who posts, how are posts influenced by other posters etc.) and the importance of understanding the commentary in social networks. I have taught in this area for a number of years now, at University of Delaware, and have also managed multiple online communities. This is the first book that does a good job of discussing social and communities. The only thing I was looking for, at the end, was a review of social media analytical tools that are out there, but I am sure I can find that elsewhere on the internet.
Whitebeard
This was a book for class, but it was a worthwhile read.
Whitebeard
This was a book for class, but it was a worthwhile read.