In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours. Needless to say, Copy Logic! works.
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice.
This book would be a great follow-up book to the series we did that includes SNAP Selling .
This book would be a great follow-up book to the series we did that includes SNAP Selling, SHIFT and Selling to the C-Suite. Let’s Take a Road Trip Around Roadmap to Revenue. Don’t you just love the analogy? It’s effortless.
What solutions do I believe they want from us? To lower costs in their org while keeping the best team-members happily employed
What solutions do I believe they want from us? To lower costs in their org while keeping the best team-members happily employed. What solutions might they be using today to achieve those goals?
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Publisher: Prentice Hall; 2nd Edition edition (2002)
ePUB size: 1931 kb
FB2 size: 1915 kb
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