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The E-Commerce Question and Answer Book: A Survival Guide for Business Managers epub download

by Anita Rosen


This practical question and answer guide provides all the information business people need to know about e-commerce. Rosen did not write this book for "dummies

This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about. Rosen did not write this book for "dummies. Rather, for anyone (not only for business managers) who needs a thorough briefing on the basic concepts and nomenclature of e-commerce. ) I think the book will be especially helpful to school and college students as they prepare themselves for careers. Also for others who may now be reluctant to participate in conversations about the Internet and WWW.

Mobile version (beta). The E-Commerce Question and Answer Book: A Survival Guide for Business Managers. Download (epub, 803 Kb). FB2 PDF MOBI TXT RTF. Converted file can differ from the original. If possible, download the file in its original format.

This practical question-and-answer guide quickly and concisely explains how to: Integrate e-commerce into a business strategy - Understand the technology - Identify key opportunities for a business - devise an e-commerce implementation plan - Successfully create an. .

This practical question-and-answer guide quickly and concisely explains how to: Integrate e-commerce into a business strategy - Understand the technology - Identify key opportunities for a business - devise an e-commerce implementation plan - Successfully create and market a site, and much more.

and Answer Book: A Survival Guide for Business Managers Featuring 100 questions, the book addresses each one in a unique three-tier format: a quick overview answers the question directly, bullet points.

The E-Commerce Question and Answer Book: A Survival Guide for Business Managers. 2nd American Management Assoc. Featuring 100 questions, the book addresses each one in a unique three-tier format: a quick overview answers the question directly, bullet points provide. crystal-clear examples, and "Tell Me More" covers how the subject applies in actual business settings.

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This practical question and answer guide provides all the information business people need to know aboutĀ . E-Commerce 2011-Now Publication Year Paperbacks Books. E-Commerce Mixed Media Business, Economics & Industry Books.

This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy. E-Commerce Mixed Media Business, Economics & Industry Books in English. This item doesn't belong on this page.

The PERFORMANCE APPRAISAL QUESTION and ANSWER BOOK: A SURVIVAL GUIDE FOR MANAGERS Dick Grote AMACOM More PraiseĀ . A Question and Answer Guide to Astronomy Are we alone in the Universe?

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The E-Learning Question and Answer Book A Survival Guide for Trainers and Business Managers Allan J. Henderson American Management Association New York, Atlanta, Brussels, Buenos Aires, Chicago, London, Mexico City San Francisco, Shanghai, Tokyo, Toronto. Henderson American Management Association New York, Atlanta, Brussels, Buenos Aires, Chicago, London, Mexico City San Francisco, Shanghai, Tokyo, Toronto, Washington, . For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019.

Fast answers to important questions about entering--and prospering in--the world of e-commerce.

Everyone in business knows the Internet is the fastest--and fastest-growing--way to sell and buy just about anything. But most people don't know how to actually use this tool to their competitive advantage.

What exactly is electronic commerce? Are on-line transactions secure? How do you capture customers' sales patterns? How do you provide mass customization? Now marketers, managers, salespeople, entrepreneurs, and others can find fast answers to every pressing question and nagging concern about the world of electronic commerce.

This practical question-and-answer guide quickly and concisely explains how to: *Integrate e-commerce into a business strategy *Understand the technology *Identify key opportunities for a business *Devise an e-commerce implementation plan Successfully create and market a site, and much more.

The E-Commerce Question and Answer Book: A Survival Guide for Business Managers epub download

ISBN13: 978-0814405253

ISBN: 0814405258

Author: Anita Rosen

Category: Business and Money

Subcategory: Processes & Infrastructure

Language: English

Publisher: AMACOM (February 14, 2000)

Pages: 224 pages

ePUB size: 1745 kb

FB2 size: 1807 kb

Rating: 4.9

Votes: 911

Other Formats: lrf txt rtf lit

Related to The E-Commerce Question and Answer Book: A Survival Guide for Business Managers ePub books

Onath
Rosen did not write this book for "dummies." Rather, for anyone (not only for business managers) who needs a thorough briefing on the basic concepts and nomenclature of e-commerce. (The term itself is rapidly being replaced by "e-business which includes but is not limited to "commerce.") I think the book will be especially helpful to school and college students as they prepare themselves for careers. Also for others who may now be reluctant to participate in conversations about the Internet and WWW. Also for still others who need a "briefing" on how their organization can determine what the nature and extent of its involvement in e-commerce can and should be.
Rosen organizes her material within six chapters:
Chapter 1: The Internet Today
Chapter 2: Identifying Your Direction
Chapter 3: E-Commerce Technology
Chapter 4: Creating E-Commerce Services
Chapter 5: Hosting and Supporting E-Commerce
Chapter 6: Marketing an E-Commerce Site
Rosen also provide a crisp summary at the end of each chapter and then a Glossary which is also well done. As the chapter titles and sequence correctly suggest, Rosen begins with the "basics" (as Vince Lombardi always did at the beginning of each new football season, assuming nothing) and then skillfully guides her reader through the process by which to determine appropriate organizational direction; then reviews various relevant technologies; then suggests how e-commerce services can create unique value (eg convenience); then explains what's involved in hosting and supporting e-commerce; and then finally, provides some excellent advice on the all-important task of marketing a website (or Web site).
Is this the definitive book in the subject? No. It wasn't intended to be. (Nor could any one book ever be. The business world is changing too fast.) Will this book be helpful to substantial numbers of people? You bet. Were I the owner of a small-to-midsize company, for example, and we were planning to get heavily involved in e-commerce, I'd buy a copy for every key person in the company and then conduct a rigorous group discussion of it. To paraphrase Henry Ford, whether you think you need this book or think you don't, you're probably right. .
Onath
Rosen did not write this book for "dummies." Rather, for anyone (not only for business managers) who needs a thorough briefing on the basic concepts and nomenclature of e-commerce. (The term itself is rapidly being replaced by "e-business which includes but is not limited to "commerce.") I think the book will be especially helpful to school and college students as they prepare themselves for careers. Also for others who may now be reluctant to participate in conversations about the Internet and WWW. Also for still others who need a "briefing" on how their organization can determine what the nature and extent of its involvement in e-commerce can and should be.
Rosen organizes her material within six chapters:
Chapter 1: The Internet Today
Chapter 2: Identifying Your Direction
Chapter 3: E-Commerce Technology
Chapter 4: Creating E-Commerce Services
Chapter 5: Hosting and Supporting E-Commerce
Chapter 6: Marketing an E-Commerce Site
Rosen also provide a crisp summary at the end of each chapter and then a Glossary which is also well done. As the chapter titles and sequence correctly suggest, Rosen begins with the "basics" (as Vince Lombardi always did at the beginning of each new football season, assuming nothing) and then skillfully guides her reader through the process by which to determine appropriate organizational direction; then reviews various relevant technologies; then suggests how e-commerce services can create unique value (eg convenience); then explains what's involved in hosting and supporting e-commerce; and then finally, provides some excellent advice on the all-important task of marketing a website (or Web site).
Is this the definitive book in the subject? No. It wasn't intended to be. (Nor could any one book ever be. The business world is changing too fast.) Will this book be helpful to substantial numbers of people? You bet. Were I the owner of a small-to-midsize company, for example, and we were planning to get heavily involved in e-commerce, I'd buy a copy for every key person in the company and then conduct a rigorous group discussion of it. To paraphrase Henry Ford, whether you think you need this book or think you don't, you're probably right. .
Bradeya
From e-auctions and trading to making sales on the net and evaluating how e-commerce can affect a product's distribution, The E-Commerce Question and Answer Book provides an important basic primer on the topic for business managers who need to consider e-commerce for their business. Chapters explain terminology and provide a foundation for making business decisions.
Bradeya
From e-auctions and trading to making sales on the net and evaluating how e-commerce can affect a product's distribution, The E-Commerce Question and Answer Book provides an important basic primer on the topic for business managers who need to consider e-commerce for their business. Chapters explain terminology and provide a foundation for making business decisions.
Whitecaster
Very helpful guide...clear, concise & always to the point. We're a nontechnical company (construction) moving a major part of our business toward e-commerce. This book identified and explained many of the issues & questions we'd been stumbling over. Highly recommend it as both a primer and a blueprint for taking on the e-commerce world.
Whitecaster
Very helpful guide...clear, concise & always to the point. We're a nontechnical company (construction) moving a major part of our business toward e-commerce. This book identified and explained many of the issues & questions we'd been stumbling over. Highly recommend it as both a primer and a blueprint for taking on the e-commerce world.