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Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) epub download

by Edd C. Applegate


Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media and Communications).

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Home Browse Books Book details, Personalities and Products: A Historical. Chapter 3 concerns P. T. Barnum's life and his contributions to advertising and marketing. Personalities and Products: A Historical Perspective on Advertising in America. Part of this chapter was presented in 1993 in different form at the Popular Culture Association's National Convention, which was held in New Orleans. Chapter 4 discusses Lydia Pinkham, the advertising of her controversial but supposedly effective vegetable compound, and the journalistic campaign against the patent medicine industry by certain muckrakers.

This book is for Eva. Contents. Preface Acknowledgments 1. Advertising in Colonial America. ix xi 1. 2. The First Advertising Agents.

p. c. (Contributions to the study of mass media and communications, ISSN 0732–4456 ; no. 53) Includes bibliographical references and index. ISBN 0–313–30364–9 (alk. paper) 1. Advertising-United States-History. This book is for Eva.

Personalities and Products book . The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

Personalities and Products : A Historical Perspective on Advertising in America.

Personalities and products: a historical perspective on advertising .

PERSONALITIES AND PRODUCTS: A HISTORICAL PERSPECTIVE ON ADVERTISING IN AMERICA by Edd Applegate (Westport, CT: Greenwood ?Contributions to the Study of Mass Media and Communications No. 53. .

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EDD APPLEGATE is Professor in the School of Journalism at Middle Tennessee State University.

Edd Applegate earned his doctorate in mass communications and higher education from Oklahoma State University. Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) Jan 21, 1998

Edd Applegate earned his doctorate in mass communications and higher education from Oklahoma State University. Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) Jan 21, 1998.

Personalities and products. a historical perspective on advertising in America. Published 1998 by Greenwood Press in Westport, Conn. In library, Advertising, History. Includes bibliographical references (p. -169) and index. Contributions to the study of mass media and communications,, no. Classifications.

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum.

Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

Personalities and Products: A Historical Perspective on Advertising in America (Contributions to the Study of Mass Media & Communications) epub download

ISBN13: 978-0313303647

ISBN: 0313303649

Author: Edd C. Applegate

Category: Business and Money

Subcategory: Marketing & Sales

Language: English

Publisher: Praeger (January 21, 1998)

Pages: 192 pages

ePUB size: 1170 kb

FB2 size: 1746 kb

Rating: 4.7

Votes: 986

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