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The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management epub download

by Ray McKenzie


Ray McKenzie is a customer advocate, enterprise architect, and Director of Management Consulting at DMR Consulting. He lectures worldwide to major business forums and groups of senior executives on both customer relationship management and IT-enabled change.

Ray McKenzie is a customer advocate, enterprise architect, and Director of Management Consulting at DMR Consulting. He lives in Seattle, Washington. DMR Consulting's Center for Strategic Leadership is a hink tank whose mission is to further the development of processes and techniques for applying I intelligently to a wide range of e-business opeations.

On dust jacket: "Ray McKenzie and DMR Consulting's Center for Strategic Leadership. Includes bibliographical references (pages 355-360) and index. Many organizations have pieces of CRM in place, but few have pulled together all of the components required to create a company-wide strategy. This fragmented deployment often results from multiple and conflicting definitions of CRM. In addition, organizations and vendors have focused on finding "silver bullet" information technology (IT) solutions, excluding other business considerations.

The Relationship-Based Enterprise book. Start by marking The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management as Want to Read: Want to Read savin. ant to Read.

book by DMR Consulting Center for Strategic Lead. Business and information companies have been investing the majority of their time and resources into technologies that will develop and maintain close relationships with their customers. The key to online success is a company's relationship with their customers.

The Relationship-Based Enterprise is a treasure chest displaying many jewels from this new layer in Customer Relationship Management. While highly appropriate for non-technical managers and those lacking successful experience in CRM, the book doesnt include much for the IT community. CRM software, chat programs, VoIP, and other technologies are mentioned, but the author provides no implementation specifics.

Publication of a set of five books collectively called "Information System . Ray McKenzie, The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management, McGraw-Hill, 2001.

Publication of a set of five books collectively called "Information System Delivery Series" by DMR Group Inc. This publication was also issued in French under the title: "Collection Mise en oeuvre de systèmes d'information".

Items related to The Relationship-Based Enterprise: Powering Business. Ray McKenzie is a customer advocate, enterprise architect, and Director of Management Consulting at DMR Consulting. McKenzie, Ray The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management. ISBN 13: 9780070860810. The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management.

The Relationship Based Enterprise. Relationship-based enterprise : powering business success through customer relationship management.

Relationship-Based Enterprise : Powering Business Success Through Customer Relationship . Customer relationship management is one of the hottest management tools today. But more than half of all CRM initiatives fail to produce the anticipated results.

Relationship-Based Enterprise : Powering Business Success Through Customer Relationship Management. The Future of Competition: Co-Creating Unique Value with Customers.

From the backcover Practical, proven ways to make customer relationship management (CRM) profitable. Filled with real-world insights and examples from leading management consultants, and written by an expert in the field, The Relationship-Based Enterprise presents a comprehensive view and coneptual roadmap to help you navigate and profit from this emerging and lucrative area.

The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management epub download

ISBN13: 978-0070860810

ISBN: 0070860815

Author: Ray McKenzie

Category: Business and Money

Subcategory: Marketing & Sales

Language: English

Publisher: McGraw-Hill; 1st edition (January 15, 2001)

Pages: 367 pages

ePUB size: 1171 kb

FB2 size: 1305 kb

Rating: 4.7

Votes: 855

Other Formats: azw lrf lit lrf

Related to The Relationship-Based Enterprise: Powering Business Success Through Customer Relationship Management ePub books

Halloween
This book not only does an outstanding job of defining CRM (finally) and uncovering the basic concepts involved in CRM but also provides simple, well-organized frameworks for even the uninitiated to pursue. It takes senior management away from the current "IT silver bullet" thinking about CRM and positions it at the business strategy level.
At times, the book seems like a voice crying in the CRM wilderness. However, given the simple and powerful concepts, clearly derived from significant real life exposure, the book will probably provide tomorrow's CRM management gospel.
This book is required reading for marketing and IT executives, and for everyone who wants to be prepared for the new economy - especially for organizations trying to combine "bricks and clicks".
-- Jean-Marc Nantais, Director, Corporate Marketing, Bell Canada Enterprises (BCE)
Halloween
This book not only does an outstanding job of defining CRM (finally) and uncovering the basic concepts involved in CRM but also provides simple, well-organized frameworks for even the uninitiated to pursue. It takes senior management away from the current "IT silver bullet" thinking about CRM and positions it at the business strategy level.
At times, the book seems like a voice crying in the CRM wilderness. However, given the simple and powerful concepts, clearly derived from significant real life exposure, the book will probably provide tomorrow's CRM management gospel.
This book is required reading for marketing and IT executives, and for everyone who wants to be prepared for the new economy - especially for organizations trying to combine "bricks and clicks".
-- Jean-Marc Nantais, Director, Corporate Marketing, Bell Canada Enterprises (BCE)
happy light
Customer Relationship Management is a topic that permeates DMR Consulting, a vision at the core of the company's outlook toward long-term relationships with customers. During the period of time I have been employed with DMR, I have experienced a phenomenon not common with other companies, a concept that is a case in point for the topics of this book, what I call "Employee Relationship Management" (ERM). Whether this term is real or not, CRM is clearly not an acquired trait of DMR, but rather an inherent trait attained through years of hard work. I believe the topics of this book were written from long experience, because I have felt the key points of this subject firsthand as an employee of DMR. DMR obviously considers ERM at least as important as CRM, since profit is not the primary consideration at the bottom line, at fiscal end. This book is about people, first and foremost, seconded only by value. Providing the complete solution, and not just a singular service, is a key aspect of CRM, and of DMR Consulting.
happy light
Customer Relationship Management is a topic that permeates DMR Consulting, a vision at the core of the company's outlook toward long-term relationships with customers. During the period of time I have been employed with DMR, I have experienced a phenomenon not common with other companies, a concept that is a case in point for the topics of this book, what I call "Employee Relationship Management" (ERM). Whether this term is real or not, CRM is clearly not an acquired trait of DMR, but rather an inherent trait attained through years of hard work. I believe the topics of this book were written from long experience, because I have felt the key points of this subject firsthand as an employee of DMR. DMR obviously considers ERM at least as important as CRM, since profit is not the primary consideration at the bottom line, at fiscal end. This book is about people, first and foremost, seconded only by value. Providing the complete solution, and not just a singular service, is a key aspect of CRM, and of DMR Consulting.