The author of 12 books, including "High Visibility", a groundbreaking study . Irving J. Rein, Philip Kotler, Martin R. Stoller.
The author of 12 books, including "High Visibility", a groundbreaking study of image making, Rein also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University's Master of Arts in Sports Administration. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. Stoller is a Clinical Professor of Organization Behavior at Northwestern University's Kellog School of Management and a pioneer in the field of crisis management.
This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's . Students will learn the marketing techniques used to separate the leaders from the followers.
This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a thorough understanding of the subject matter.
High Visibility Hardcover – April 1, 1987. Philip Kotler (Author), Martin R. Stoller (Author) & 0 more. by Irving J. Rein (Author), Philip Kotler (Author). Find all the books, read about the author, and more. Are you an author? Learn about Author Central.
Their fame is the result of a highpowered, highly sophisticated high visibility machine that pervades every area of contemporary life
Their fame is the result of a highpowered, highly sophisticated high visibility machine that pervades every area of contemporary life. While their clients are highly visible, the celebrity makers have been, by design, highly invisible until this fascinating book. Kotler, Rein, and Stoller lift the cloak of invisibility from the celebrity industry to show how they can and do make people into marketable products.
Finding books BookSee BookSee - Download books for free. High visibility: the making and marketing of professionals into celebrities. 685 Kb. High Visibility: Transforming Your Personal and Professional Brand. Irving Rein, Philip Kotler, Michael Hamlin, Martin Stoller.
-Al Reis, bestselling author of Positioning and Marketing Warfare. -Peter Carlson, Washington Post
Martin R. Stoller’s books. Irving Rein, Philip Kotler.
Martin R. High Visibility by.
Rein, Irving J; Kotler, Philip; Stoller, Martin R. Publication date. Public relations, Fame. New York : Dodd, Mead. Books for People with Print Disabilities. Internet Archive Books. Uploaded by LannetteF on April 20, 2010. SIMILAR ITEMS (based on metadata).
Rein, Irving and Philip Kotler. Faculty publication Kotler, Philip, Donald Haider, Irving Rein and David Gertner. Rein, Irving and Philip Kotler. The Elusive Fan: Reinventing Sports in a Crowded Marketplace. Marketing Places Latin America.
Author: Irving J. Rein,Martin R. Stoller,Philip Kotler
Category: Business and Money
Subcategory: Marketing & Sales
Publisher: Dodd Mead; 1st edition (April 1, 1987)
Pages: 366 pages
ePUB size: 1561 kb
FB2 size: 1626 kb
Other Formats: mbr lrf rtf doc