» » Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market

Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market epub download

by David Morrison


Marketing to the Campus Crowd has been universally hailed as the irrefutable ''bible'' for college marketers.

The college market is an incredible market that few books focus o. Morrison has written the definitive bible for student marketers

because the first 100 pages of this book try to get that point across. Morrison has written the definitive bible for student marketers. Don't let the title mislead you, "Campus Crowd" is just as on-target for marketers interested in teens through twentysomethings as it is for the college market proper.

Start by marking Marketing to the Campus Crowd: Everything . Whether you're an experienced college marketer or new to the field, "Marketing to the Campus Crowd "is required reading for any company eager to boost its bottom line and establish long-term brand loyalty.

Whether you're an experienced college marketer or new to the field, "Marketing to the Campus Crowd "is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, ""Best in Class"" case studies, and the underlying drivers of market behavior. In addition, "Marketing to the Campus Crowd" features

1 online resource (xx, 252 pages). Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty.

1 online resource (xx, 252 pages). Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, "Best in Class" case studies, and the underlying drivers of market behavior. Includes bibliographical references and index.

The college market is one of the most lucrative groups targeted by marketers and advertisers today-and for good . ISBN: 0793186005; Издательство: Dearborn Trade, a Kaplan Professional Company.

The college market is one of the most lucrative groups targeted by marketers and advertisers today-and for good reason. Considered the heart and soul of the youth. The college market is one of the most lucrative groups targeted by marketers and advertisers today-and for good reason.

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Industry expert and consultant David A. View PDF. Save to Library.

Report "Marketing to the Campus Crowd Everything You Need to Know Capture the 200 Billion College Market".

by David A. Morrison. Finally there's a book for college marketers! Morrison does a fantastic job in streamlining the statistics while pumping his book full of real-life case studies, helpful hints, and amazing insights. This industry pro clearly knows his stuff and his vast experience is evident on every page. Small wonder that the book has been featured on NPR, "Advertising Age", "Chicago Tribune", "LA Times", et a. The book's an easy read, well indexed, and quite witty at times.

The text of this publication, or any part thereof, may not be reproduced in any manner whatsoever without written permission from thepublisher.

David A. Morrison, president of TWENTYSOMETHING Inc., is an internationally acclaimed expert in young adult consulting. In this groundbreaking book, Morrison shares his unparalleled insights on a critical consumer audience: the highly coveted, incredibly elusive, college market. Essential reading for any business executive interested in generating maximum returns and avoiding costly mistakes, Marketing to the Campus Crowd features: - Invaluable case studies across numerous industries - Commentary on over 22 leading media/promotional channels - Key statistics & charts - Extensive advertising examples - Unparalleled insights and strategic recommendations - A critical look at the pre/post-college markets as well as gatekeepers, key influencers, and institutional buyers In its review of Marketing to the Campus Crowd, The Washington Post hailed Morrison as the "consummate marketing insider." Find out why!

Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market epub download

ISBN13: 978-0793186006

ISBN: 0793186005

Author: David Morrison

Category: Business and Money

Subcategory: Marketing & Sales

Language: English

Publisher: Kaplan Business (June 1, 2004)

Pages: 272 pages

ePUB size: 1574 kb

FB2 size: 1978 kb

Rating: 4.6

Votes: 898

Other Formats: lrf doc docx mobi

Related to Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market ePub books

Detenta
Morrison has written the definitive bible for student marketers. Don't let the title mislead you, "Campus Crowd" is just as on-target for marketers interested in teens through twentysomethings as it is for the college market proper. In fact, I'm ordering several books for our ad agency to bring them up to speed. The author devotes a tremendous amount of the book to strategy and infuses the text with just the right balance of stats. The examples, he calls them "Best in Class" case studies, are perfect and there are dedicated sections to both the pre- and post-college segments. Fantastic book. Highly recommended without hesitation.
Detenta
Morrison has written the definitive bible for student marketers. Don't let the title mislead you, "Campus Crowd" is just as on-target for marketers interested in teens through twentysomethings as it is for the college market proper. In fact, I'm ordering several books for our ad agency to bring them up to speed. The author devotes a tremendous amount of the book to strategy and infuses the text with just the right balance of stats. The examples, he calls them "Best in Class" case studies, are perfect and there are dedicated sections to both the pre- and post-college segments. Fantastic book. Highly recommended without hesitation.
Not-the-Same
Good book. Excellent references. If you want to get a peek into the mindset and demographic of the american college student, this book can help.
Not-the-Same
Good book. Excellent references. If you want to get a peek into the mindset and demographic of the american college student, this book can help.
Fordrekelv
This book caught me with the title. I currently operate two businesses on college campuses so I was interested when I saw a book directed towards the college crowd. The college market is an incredible market that few books focus on.

If you had no idea the college market has a lot of money, is large, and likes to spend money, then have no fear...because the first 100 pages of this book try to get that point across. With boring stats and obvious points, the reader must trudge through the first 100 pages to get where one would think the "meat" of the book is.

Once you finally get by this point, the actual "marketing" part of the book begins. The author describes the methods of marketing on a college campus with little substance. This book really would be different if the author actually backed up the examples he writes about. Every example in this book is described as great by the author, but there are absolutely no statistics provided on whether or not the campaigns actually worked! What good is an example if we have no idea if it worked? The "gold" example of marketing in this book is ecampus.com. The business spent TWENTY FIVE MILLION DOLLARS on marketing to college campuses and this was the "gold medal" winner? By the end of the book it's really clear that this book is only directed to large companies --- who I hope know enough about the college campus that they won't have to read this book. Small businesses please stay away from this book --- it offers NOTHING to you.

I would take time to go further but it's annoying to me that business books like this keep getting published. My advice, stay away.
Fordrekelv
This book caught me with the title. I currently operate two businesses on college campuses so I was interested when I saw a book directed towards the college crowd. The college market is an incredible market that few books focus on.

If you had no idea the college market has a lot of money, is large, and likes to spend money, then have no fear...because the first 100 pages of this book try to get that point across. With boring stats and obvious points, the reader must trudge through the first 100 pages to get where one would think the "meat" of the book is.

Once you finally get by this point, the actual "marketing" part of the book begins. The author describes the methods of marketing on a college campus with little substance. This book really would be different if the author actually backed up the examples he writes about. Every example in this book is described as great by the author, but there are absolutely no statistics provided on whether or not the campaigns actually worked! What good is an example if we have no idea if it worked? The "gold" example of marketing in this book is ecampus.com. The business spent TWENTY FIVE MILLION DOLLARS on marketing to college campuses and this was the "gold medal" winner? By the end of the book it's really clear that this book is only directed to large companies --- who I hope know enough about the college campus that they won't have to read this book. Small businesses please stay away from this book --- it offers NOTHING to you.

I would take time to go further but it's annoying to me that business books like this keep getting published. My advice, stay away.
Sharpbrew
This book is without question the industry standard on college marketing. Not only is Morrison a pioneer in the field of young adult consulting and research -- and it shows throughout his exceptional book -- he has created a resource that is truly apropos for both experienced college marketers as well as those new to the field. I originally heard this book featured on National Public Radio (NPR) on my way to work and then learned that it's been extensively quoted by "Advertising Age", Bloomberg Radio, "National Geographic", "DM News", "PR Week", "LA Times", "Chicago Tribune", etc., etc. If they thought it was tops, I knew it was good enough for me. My expectations were blown away by the flow of the chapters, the easy-to-read charts, and the extensive use of real-world case studies. The book even devotes chapters to the pre-college market and the post-college market as well as key influencers such as parents and school decision-makers. The author really knows his stuff and demonstrates top-notch strategic brilliance.

"Marketing to the Campus Crowd" is THE book for anyone interested in successfully capturing the heart and soul of today's youth market. I've already purchased a bulk order for my direct reports (and have made it required reading). Without question, I'd recommend this book without hesitation. If you're serious about college marketing -- or even youth marketing for that matter -- BUY THIS BOOK!! You and your company will be glad you did.
Sharpbrew
This book is without question the industry standard on college marketing. Not only is Morrison a pioneer in the field of young adult consulting and research -- and it shows throughout his exceptional book -- he has created a resource that is truly apropos for both experienced college marketers as well as those new to the field. I originally heard this book featured on National Public Radio (NPR) on my way to work and then learned that it's been extensively quoted by "Advertising Age", Bloomberg Radio, "National Geographic", "DM News", "PR Week", "LA Times", "Chicago Tribune", etc., etc. If they thought it was tops, I knew it was good enough for me. My expectations were blown away by the flow of the chapters, the easy-to-read charts, and the extensive use of real-world case studies. The book even devotes chapters to the pre-college market and the post-college market as well as key influencers such as parents and school decision-makers. The author really knows his stuff and demonstrates top-notch strategic brilliance.

"Marketing to the Campus Crowd" is THE book for anyone interested in successfully capturing the heart and soul of today's youth market. I've already purchased a bulk order for my direct reports (and have made it required reading). Without question, I'd recommend this book without hesitation. If you're serious about college marketing -- or even youth marketing for that matter -- BUY THIS BOOK!! You and your company will be glad you did.
MisterMax
Given how much college students spend, and their obvious influence on other desirable market segments, Morrison's book is a "must have" for marketers, advertisers, salespeople, and administrators that want to optimize their decision-making with this group. (I actually heard about this book from an overseas colleague of mine.) The author's knowledge is self-evident and the book is a perfect balance of information as well as strategic insight. Morrison even dedicates chapters to future trends (such as privatization and non-traditional students) as well as chapters on targeting high school students, alumni, school buyers, faculty, parents, and recent grads. It's one of the few books that I keep permanently on my desk both to stimulate my thinking as well as to reference key data. HIGHLY RECOMMENDED!!
MisterMax
Given how much college students spend, and their obvious influence on other desirable market segments, Morrison's book is a "must have" for marketers, advertisers, salespeople, and administrators that want to optimize their decision-making with this group. (I actually heard about this book from an overseas colleague of mine.) The author's knowledge is self-evident and the book is a perfect balance of information as well as strategic insight. Morrison even dedicates chapters to future trends (such as privatization and non-traditional students) as well as chapters on targeting high school students, alumni, school buyers, faculty, parents, and recent grads. It's one of the few books that I keep permanently on my desk both to stimulate my thinking as well as to reference key data. HIGHLY RECOMMENDED!!
Gashakar
Click on the reviewers, and you will see that all the 5-star reviews for this book sound the same and are by accounts that have only reviewed this title. Clearly fake and trying to pump up the rating.
Gashakar
Click on the reviewers, and you will see that all the 5-star reviews for this book sound the same and are by accounts that have only reviewed this title. Clearly fake and trying to pump up the rating.
WtePSeLNaGAyko
"Marketing to the Campus Crowd" is an intelligent and highly insightful book from someone that knows young adult marketing cold. Every page oozes the author's obvious expertise with this age group and the book even includes separate chapters on both pre-college students as well as the larger young adult market. As one who works for an ad agency that target's Generation Y, this book is a MUST HAVE! It is both an excellent source for strategic inspiration as well as an overall "how to" guide on tackling this coveted, yet highly elusive, consumer market. Thanks, David, for sharing your wisdom and your wit. Both are deeply appreciated!
WtePSeLNaGAyko
"Marketing to the Campus Crowd" is an intelligent and highly insightful book from someone that knows young adult marketing cold. Every page oozes the author's obvious expertise with this age group and the book even includes separate chapters on both pre-college students as well as the larger young adult market. As one who works for an ad agency that target's Generation Y, this book is a MUST HAVE! It is both an excellent source for strategic inspiration as well as an overall "how to" guide on tackling this coveted, yet highly elusive, consumer market. Thanks, David, for sharing your wisdom and your wit. Both are deeply appreciated!
Finally there's a book for college marketers! Morrison does a fantastic job in streamlining the statistics while pumping his book full of real-life case studies, helpful hints, and amazing insights. This industry pro clearly knows his stuff and his vast experience is evident on every page. (Small wonder that the book has been featured on NPR, "Advertising Age", "Chicago Tribune", "LA Times", et al.) The book's an easy read, well indexed, and quite witty at times. I'm keeping mine on my desk as a reference book for all future decision-making as it relates to the student market. Fully recommend this book -- five stars.
Finally there's a book for college marketers! Morrison does a fantastic job in streamlining the statistics while pumping his book full of real-life case studies, helpful hints, and amazing insights. This industry pro clearly knows his stuff and his vast experience is evident on every page. (Small wonder that the book has been featured on NPR, "Advertising Age", "Chicago Tribune", "LA Times", et al.) The book's an easy read, well indexed, and quite witty at times. I'm keeping mine on my desk as a reference book for all future decision-making as it relates to the student market. Fully recommend this book -- five stars.