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MicroMarketing: Get Big Results by Thinking and Acting Small epub download

by Greg Verdino


Praise for microMARKETING.

Praise for microMARKETING. Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass-and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone. SETH GODIN, author of Linchpin. Micromarketing is big marketing. Now anybody can dominate a market.

Greg Verdino has knocked it out of the park with this book MicroMarketing: Get Big Results by Thinking and .

Greg Verdino has knocked it out of the park with this book MicroMarketing: Get Big Results by Thinking and Acting Small Hardcover. I have to say this is one book which really does get down to what is marketing is and how to go about doing so from the big to small!!! this is something you must read!! the best part is it is fun to read with great examples and not boring!!!

Micromarketing book .

Start by marking Micromarketing: Get Big Results by Thinking and Acting Small as Want to Read: Want to Read savin. ant to Read. You'll find the answers to today's toughest questions: How do I earn the attention of the right influencers and my core customers?

Acknowledgments; Disclosures; 1. The Next Big Thing Is Lots and Lots of Small Things: The Future of Marketing Is Micro; 2. Thinking and Acting Small: Understanding the .

Acknowledgments; Disclosures; 1. Thinking and Acting Small: Understanding the microMARKETING Mindset; 3. From Mass Communications to Masses of Communicators: Telling Your Brand Stories in the Voice of the Consumer; 4. From Media Networks to the Network Effect: Engaging Audiences in the Age of Human-Powered. Distribution; 5. From Interruption to Interactions: Building a Responsive Brand through Human-Scale Connections. Books for People with Print Disabilities.

Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion.

Books related to MicroMarketing: Get Big Results by Thinking and Acting Small.

See contact information and details about Greg Verdino. Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. Stan Rapp, McGraw-Hill, 2009). Throughout his career, he has served as a go-to expert for a wide range of media outlets including Advertising Age, Bloomberg Business, CNN, Cablevision News12, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal.

Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a. .Book Greg Verdino as a keynote speaker for your next event by contacting: companykinc.

Greg is the author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-Hill, 2010), and a contributing author to Reinventing Interactive and Direct Marketing (ed. SpeakInc is a professional speakers bureau providing keynote, motivational, professional, and corporate speakers.

Where does your brand fit in? In our age of information saturation, consumer attention is the scarcest commodity of all-which makes your job tougher than ever. Mass marketing is dead; the next big thing is indeed very small.

Praise for microMARKETING

“Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass―and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.” ―SETH GODIN, author of Linchpin

“Micromarketing is big marketing. Now anybody can dominate a market. Especially you. So what are you waiting for?” ―DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing & PR

“Makes the case for the death of mass marketing in a compelling way.” ― AL RIES, coauthor of War in the BoardroommicroMARKETING offers a hopeful vision for anyone who has ever had to create a great marketing plan without a million-dollar budget or an army of resources.” ―ROHIT BHARGAVA, author of Personality Not Included and senior vice president at Ogilvy 360 Digital Influence

“Shows how big became passé and proves that in our overhyped society the teeniest push is the way in.” ―RICHARD LAERMER, author of 2011 and CEO of RLM PR

“Follow Greg’s seven shifts from mass to micro and you’ll be a micromaven, capturing the attention of your audience, before you know it.” ―DONNA M. TOCCI, Director, Web/New Media, Ingersoll Rand

“Filled with fresh strategies for engaging fragmented markets and frazzled customers.” ―JILL KONRATH, bestselling author of SNAP Selling and Selling to Big Companies

“A must-read for anyone in marketing or technology.” ―DARREN HERMAN, Chief Digital Media Officer, kirshenbaum bond senecal + partners

“Will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets.” ―BRIAN SOLIS, author of Engage and founder of BrianSolis.com

About microMARKETING

Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.

Where does your brand fit in?

In our age of information saturation, consumer attention is the scarcest commodity of all―which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small.

microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.

You’ll find the answers to today’s toughest questions:How do I earn the attention of the right influencers and my core customers? How do I really build my brand one blog post, one video clip, or even one tweet at a time? How do I achieve massive scale when mainstream media is losing ground to consumer content creators and peer-to- peer distribution?How do I strike a balance between tapping into today’s biggest marketing trends without losing sight of the little things that matter?

When one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing, though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches.

It’s time to start building your brand, finding new customers, establishing relationships, and getting real results on this exciting new frontier. microMARKETING will show you the way.

MicroMarketing: Get Big Results by Thinking and Acting Small epub download

ISBN13: 978-0071664868

ISBN: 0071664866

Author: Greg Verdino

Category: Business and Money

Subcategory: Marketing & Sales

Language: English

Publisher: McGraw-Hill Education; 1 edition (August 9, 2010)

Pages: 288 pages

ePUB size: 1531 kb

FB2 size: 1735 kb

Rating: 4.9

Votes: 887

Other Formats: doc docx txt mobi

Related to MicroMarketing: Get Big Results by Thinking and Acting Small ePub books

Nightscar
Greg Verdino has knocked it out of the park with this book MicroMarketing: Get Big Results by Thinking and Acting Small Hardcover. This book is very easy to read and is one which can help you grow if you do not know a lot about marketing!
several points about this book is
Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.

Where does your brand fit in?
In our age of information saturation, consumer attention is the scarcest commodity of all―which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small.

microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.

You’ll find the answers to today’s toughest questions:

How do I earn the attention of the right influencers and my core customers?
How do I really build my brand one blog post, one video clip, or even one tweet at a time?
How do I achieve massive scale when mainstream media is losing ground to consumer content creators and peer-to- peer distribution?
How do I strike a balance between tapping into today’s biggest marketing trends without losing sight of the little things that matter?
When one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing, though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches.

I have to say this is one book which really does get down to what is marketing is and how to go about doing so from the big to small!!! this is something you must read!! the best part is it is fun to read with great examples and not boring!!!
Nightscar
Greg Verdino has knocked it out of the park with this book MicroMarketing: Get Big Results by Thinking and Acting Small Hardcover. This book is very easy to read and is one which can help you grow if you do not know a lot about marketing!
several points about this book is
Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.

Where does your brand fit in?
In our age of information saturation, consumer attention is the scarcest commodity of all―which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small.

microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.

You’ll find the answers to today’s toughest questions:

How do I earn the attention of the right influencers and my core customers?
How do I really build my brand one blog post, one video clip, or even one tweet at a time?
How do I achieve massive scale when mainstream media is losing ground to consumer content creators and peer-to- peer distribution?
How do I strike a balance between tapping into today’s biggest marketing trends without losing sight of the little things that matter?
When one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing, though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches.

I have to say this is one book which really does get down to what is marketing is and how to go about doing so from the big to small!!! this is something you must read!! the best part is it is fun to read with great examples and not boring!!!
Kadar
It's been about two years since I published a book review about online or social media marketing. Generally, while many friends have had their turn at the plate and I know their books have great helpful ideas and content, there tenants have had an element of redundancy, and I could not finish them (and I only review if I've read half of the book).

Greg Verdino`s microMARKETING offers a different experience with new, refreshing looks at online communications. In my mind, while it offers many of the tenants his contemporaries espouse, the book has new, exciting approaches and tenants. I actually found the book's style and approaches (do many small things well and Greg's view of earned media) inspiring, and caused me to rethink a couple of my own projects.

Case in point, the 7th Son case study in Chapter Eight was just fantastic. As someone who has published business book with a second in the works, but also has two novels almost contracted with publishers I could not help but absorb every detail. The case study made me resolve to re-edit one of the novels, and publish it independently (gasp) using social tools to promote.

This book is full of case studies like that, from Laura Luke and Sephora to the Dancing Man, as well as few social media mainstays that you'll be familiar with. In addition, the book offers seven principles of microMARKETING that are well explained and a series of questions in the final chapter to turn the quick read into a learning lesson for your organization.

I tend to lock onto great sound bites, and this one resonated so well with me, you can expect to see it in Welcome to the Fifth Estate (location 1172 on Kindle):

"All this creates a new marketing imperative and demands a new media model. When a company attempts to interrupt the stream, the stream is bound to shift course, or simply flow around the interruption. But if a brand can actually become part of the stream, it will be carried along in the flow itself."

I highly recommend microMARKETING not just for those looking to begin their journey, but for those of us who have seen a few rodeos in their time.
Kadar
It's been about two years since I published a book review about online or social media marketing. Generally, while many friends have had their turn at the plate and I know their books have great helpful ideas and content, there tenants have had an element of redundancy, and I could not finish them (and I only review if I've read half of the book).

Greg Verdino`s microMARKETING offers a different experience with new, refreshing looks at online communications. In my mind, while it offers many of the tenants his contemporaries espouse, the book has new, exciting approaches and tenants. I actually found the book's style and approaches (do many small things well and Greg's view of earned media) inspiring, and caused me to rethink a couple of my own projects.

Case in point, the 7th Son case study in Chapter Eight was just fantastic. As someone who has published business book with a second in the works, but also has two novels almost contracted with publishers I could not help but absorb every detail. The case study made me resolve to re-edit one of the novels, and publish it independently (gasp) using social tools to promote.

This book is full of case studies like that, from Laura Luke and Sephora to the Dancing Man, as well as few social media mainstays that you'll be familiar with. In addition, the book offers seven principles of microMARKETING that are well explained and a series of questions in the final chapter to turn the quick read into a learning lesson for your organization.

I tend to lock onto great sound bites, and this one resonated so well with me, you can expect to see it in Welcome to the Fifth Estate (location 1172 on Kindle):

"All this creates a new marketing imperative and demands a new media model. When a company attempts to interrupt the stream, the stream is bound to shift course, or simply flow around the interruption. But if a brand can actually become part of the stream, it will be carried along in the flow itself."

I highly recommend microMARKETING not just for those looking to begin their journey, but for those of us who have seen a few rodeos in their time.
skyjettttt
DISCLOSURE: I don't currently work with Greg but think he's a swell fellow.

Great premise, great book. This isn't just another business book. It's not about the framework that will solve all your challenges or the latest and greatest business process. It's about building your business through the very real and very human actions that make great businesses tick. It's about the humanity that drives the world that is social business.

Greg is a prolific blogger and a fantastic presenter and it shows. Easy to read, featuring refreshingly new and human case studies, this is a must read for anyone sick of the same old talking points and ready for inspiration.
skyjettttt
DISCLOSURE: I don't currently work with Greg but think he's a swell fellow.

Great premise, great book. This isn't just another business book. It's not about the framework that will solve all your challenges or the latest and greatest business process. It's about building your business through the very real and very human actions that make great businesses tick. It's about the humanity that drives the world that is social business.

Greg is a prolific blogger and a fantastic presenter and it shows. Easy to read, featuring refreshingly new and human case studies, this is a must read for anyone sick of the same old talking points and ready for inspiration.
Micelhorav
Excellent information, very helpful in my own marketing of my independently published books. I recommend reading it to anyone selling most anything. Beth Copeland: most recent book--Does He Drink too Much? (available on Amazon).
Micelhorav
Excellent information, very helpful in my own marketing of my independently published books. I recommend reading it to anyone selling most anything. Beth Copeland: most recent book--Does He Drink too Much? (available on Amazon).
Dilmal
DISCLOSURE - I've worked with Greg Verdino for 2 years, when we were crayon and now as Powered, Inc.

Any marketer interested in applying social media strategy and tactics to their business needs to read this book. Greg walks you through case studies (not the usual ones that people overshare) grouped around intelligent insights that illustrate how regular people and Fortune100 companies have made big business from microMarketing.

It's a pretty quick read, but full of value (think 37signal's Rework for marketers) that I think people will revisit again and again.
Dilmal
DISCLOSURE - I've worked with Greg Verdino for 2 years, when we were crayon and now as Powered, Inc.

Any marketer interested in applying social media strategy and tactics to their business needs to read this book. Greg walks you through case studies (not the usual ones that people overshare) grouped around intelligent insights that illustrate how regular people and Fortune100 companies have made big business from microMarketing.

It's a pretty quick read, but full of value (think 37signal's Rework for marketers) that I think people will revisit again and again.