» » How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business

How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business epub download

by Jamie Turner


With this book, Jamie Turner and Reshma Shah set you up for success with some . Social media are more than tools. But if you change your mindset, you can make money. How to set up a social media campaign for success.

With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts. Scott Monty, Global Digital Communications, Ford Motor Company. and how to get a positive return on your investment.

How do the Fortune 500 use social media? · What are the classic mistakes to avoid when launching a social media campaign? . What are the top 50 social media platforms and how can they be used to get new customers?

How do the Fortune 500 use social media? · What are the classic mistakes to avoid when launching a social media campaign? · How should I set-up, launch and run my social media campaign? · What are the top 50 social media platforms and how can they be used to get new customers? · Why did my first social media campaign fail? · How do I integrate my social media campaign into my traditional marketing campaign? · What are the Seven Deadly Sins of social media measurement? · What should I know about mobile media, augmented reality and widgets? · What should I do to ensure I get a positive ROI fr. .

Restoration a truck battery, How to make a battery in local work shops Pakistani workers - Продолжительность: 16:36 Pakistani truck Recommended for you. 16:36. Free heat forever! (DIY) - Продолжительность: 15:03 Mr EastCoastMan Recommended for you. 15:03. How to Start a Speech - Продолжительность: 8:47 Conor Neill Recommended for you. 8:47.

Электронная книга "How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business", Jamie Turner, Reshma Shah. Эту книгу можно прочитать в Google Play Книгах на компьютере, а также на устройствах Android и iOS. Выделяйте текст, добавляйте закладки и делайте заметки, скачав книгу "How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business" для чтения в офлайн-режиме.

How to Make Money from Social Media (Jamie Turner and Dr. Reshma Shah) adds little to the . Reshma Shah) adds little to the discussion of the material already in the market about this field. Its tone is much more genteel than other books on the subject and while it covers all the bases, some of its information is already a bit out of date.

PART IV Social Media Integration 145. Chapter 14 How to Integrate Social Media into Your Marketing Plan 14. Jamie Turner is the Chief Content Officer at the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. Chapter 14 How to Integrate Social Media into Your Marketing Plan 146. Chapter 15 How to Conduct a Competitive Assessment 156. Chapter 16 Conducting an Internal Situation Analysis 16. He is a leading authority on branding, marketing strategy and social media and has helped companies like AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company grow their sales and revenue with outside-the-box marketing techniques.

PART III Social Media Platforms 93. Chapter 9 Social Media Is More Than Just .

Social media isnt a completely new form of media, its only different, so.

Social media isnt a completely new form of media, its only different, so businesses first need to integrate their new and old media strategies, then determine what the addition of social media should accomplish.

Every textbook comes with a 21-day "Any Reason" guarantee. Published by FT Press. Need help ASAP? We have you covered with 24/7 instant online tutoring. Connect with one of our Marketing tutors now. ABOUT CHEGG.

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics:

What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business epub download

ISBN13: 978-0132100564

ISBN: 0132100568

Author: Jamie Turner

Category: Business and Money

Subcategory: Marketing & Sales

Language: English

Publisher: FT Press; 1 edition (September 30, 2010)

Pages: 304 pages

ePUB size: 1269 kb

FB2 size: 1800 kb

Rating: 4.4

Votes: 643

Other Formats: docx mobi txt rtf

Related to How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business ePub books

Flash_back
This book is a good primer for someone who doesn't know social media at all. However, based on the long descriptive title of this book, I simply can't give this book a glowing review because the content just doesn't deliver what the title says.

However, having said that, there's still a lot of basic information about traditional and online marketing that may make the book valuable to beginners.

PRAISE

The book is written in a conversational style that makes it accessible to just about anyone. Much information is presented about traditional marketing concepts, contrasting them with online marketing concepts.

For someone not currently on Facebook, Twitter, et al, the book will acquaint the non-user with the basics of social media.

ROOM FOR IMPROVEMENT

As I said above, I'm afraid the book just doesn't live up to its title. The text is a bit redundant. Innumerable times, we are told that social media is a dialogue. That's repeated often, like sound bites from a TV infomercial. In fact, the text rather reminds me of an infomercial in that you're repeatedly told that you'll learn how to make social media work for you, but only generalizations are discussed for the most part.

Most of the book reads like a teaser: tells you what you're going to learn, tells you about traditional marketing facts, theories, and concepts, tells you why those don't work, tells you again that you'll learn about using social media, gives some generic information about social media, then seemingly repeats the process in the next chapter. You get pulled along, looking for the solid information that the title leads you to expect. Unfortunately, you never get a payoff of specific ways to make money with social media.

IN CONCLUSION

There's no doubt that the authors know social media, but they don't effectively transfer that knowledge to this book. I think if the authors changed their slant and marketed the book to beginners that they'd get far better feedback and reviews.

For a beginner who wants to dip a toe into the pool of social media, this book would provide a good, general overview of the subject, enabling those new to social media to grasp the concepts and get started. Unfortunately, for someone who already possesses general knowledge of social media, this book will disappoint.

I notice that the authors have several other books available that deal with the same subject matter. Perhaps one of those might be more suited to someone who knows about social media and knows how it should work but is having difficulty implementing the action required.
Flash_back
This book is a good primer for someone who doesn't know social media at all. However, based on the long descriptive title of this book, I simply can't give this book a glowing review because the content just doesn't deliver what the title says.

However, having said that, there's still a lot of basic information about traditional and online marketing that may make the book valuable to beginners.

PRAISE

The book is written in a conversational style that makes it accessible to just about anyone. Much information is presented about traditional marketing concepts, contrasting them with online marketing concepts.

For someone not currently on Facebook, Twitter, et al, the book will acquaint the non-user with the basics of social media.

ROOM FOR IMPROVEMENT

As I said above, I'm afraid the book just doesn't live up to its title. The text is a bit redundant. Innumerable times, we are told that social media is a dialogue. That's repeated often, like sound bites from a TV infomercial. In fact, the text rather reminds me of an infomercial in that you're repeatedly told that you'll learn how to make social media work for you, but only generalizations are discussed for the most part.

Most of the book reads like a teaser: tells you what you're going to learn, tells you about traditional marketing facts, theories, and concepts, tells you why those don't work, tells you again that you'll learn about using social media, gives some generic information about social media, then seemingly repeats the process in the next chapter. You get pulled along, looking for the solid information that the title leads you to expect. Unfortunately, you never get a payoff of specific ways to make money with social media.

IN CONCLUSION

There's no doubt that the authors know social media, but they don't effectively transfer that knowledge to this book. I think if the authors changed their slant and marketed the book to beginners that they'd get far better feedback and reviews.

For a beginner who wants to dip a toe into the pool of social media, this book would provide a good, general overview of the subject, enabling those new to social media to grasp the concepts and get started. Unfortunately, for someone who already possesses general knowledge of social media, this book will disappoint.

I notice that the authors have several other books available that deal with the same subject matter. Perhaps one of those might be more suited to someone who knows about social media and knows how it should work but is having difficulty implementing the action required.
Mettiarrb
It's important to read the subtitle when considering this book: How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business. While the first part of the title may lead you to believe it is a book about earning income with social media (and, therefore, possibly a "get rich quick" kind of scheme), it's really a comprehensive guide to creating a social media strategy for your business to increase your revenues using social media along with the existing traditional marketing strategies you are using.

People may believe that because social media platforms are free, using them is a free way to advertise their business; however, this book clears up the hidden costs that businesses have to take into consideration, mainly the man-power that is necessary in order to use them effectively. It is filled with examples of good and bad social media practices of well-known and smaller companies, concepts to consider and action steps to take. The writing style is very casual and easy to read, even during the last few chapters where Turner and Shah get deeper into marketing terms and concepts.

I recommend this book if you are an entrepreneur, CEO or marketing professional who is considering developing or improving the social media strategy of your company.
Mettiarrb
It's important to read the subtitle when considering this book: How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business. While the first part of the title may lead you to believe it is a book about earning income with social media (and, therefore, possibly a "get rich quick" kind of scheme), it's really a comprehensive guide to creating a social media strategy for your business to increase your revenues using social media along with the existing traditional marketing strategies you are using.

People may believe that because social media platforms are free, using them is a free way to advertise their business; however, this book clears up the hidden costs that businesses have to take into consideration, mainly the man-power that is necessary in order to use them effectively. It is filled with examples of good and bad social media practices of well-known and smaller companies, concepts to consider and action steps to take. The writing style is very casual and easy to read, even during the last few chapters where Turner and Shah get deeper into marketing terms and concepts.

I recommend this book if you are an entrepreneur, CEO or marketing professional who is considering developing or improving the social media strategy of your company.
LiTTLe_NiGGa_in_THE_СribE
The book How to Make Money with Social Media by Turner and Shah is a must read before launching any social media marketing campaign. The book describes many tactics, strategies and practical application of these tactics through citing examples in the corporate world. It truly is the perfect "Insiders guide on using new and emerging media to grow business."

The book includes six different acts or sections that then divide into chapters describing social media. It begins by describing the social media landscape, as it were, along with the social media 101's, the evolution, how to think about social media along with the language of social media. Part II attempts to describe the steps of preparation one has to consider before launching the social media campaign; this includes some revolutionary ideals that I found particularly enriching about managing the conversation and creating "circular momentum", that is momentum that continuously repeats itself creating the "snowball effect". Part III is all about the description of social media outlets it gives you tips and tricks and the ins and outs of many mediums, the positives and negatives of each and how to deal with them and in what contexts. It is split into Networking, Promoting, Sharing and Mobile platforms. I found this chapter to be the most beneficial because of how in depth the analysis of each outlet truly was. I was amazingly interesting and I found it very enriching. The next part discussed Social Media and its integration into marketing and business. This is when they attempted to describe how to conduct assessments, look at SWOT and other analysis models, describing key strategies on this integration and the final chapter was about combining your social media strategies while also staying in tune with the brand essence. This was an amazing chapter about the importance of forwarding general marketing tactics to the mecca platform of social media. Part V I thought was a weak spot for the book, I felt they did as much as they could, but in the ever changing world of social media measuring data, especially qualitative, is very difficult to accurately accomplish. The conclusion then appropriately summed up the points in a two divisions "social media guidelines for corporations", and "59 things you need to do on your way to a successful social media campaign."

Overall I felt this book innovative and incredibly interesting with revolutionary ideas on every turn. When talking about such a trendy quickly changing movement such as social media, analysis, especially in regards to print, had to be intelligent, not too wordy and content rich. I feel as if the book How to Make Money with Social Media by Turner and Shah accomplishes this with flying colors. The weakness of the book is in Part V in regards to the measurement of data, as there are many techniques and the ones they had presented were somewhat out of date. All in all, the book, as said above, is a MUST READ for anyone starting up a social media campaign. I found it very enriching.
LiTTLe_NiGGa_in_THE_СribE
The book How to Make Money with Social Media by Turner and Shah is a must read before launching any social media marketing campaign. The book describes many tactics, strategies and practical application of these tactics through citing examples in the corporate world. It truly is the perfect "Insiders guide on using new and emerging media to grow business."

The book includes six different acts or sections that then divide into chapters describing social media. It begins by describing the social media landscape, as it were, along with the social media 101's, the evolution, how to think about social media along with the language of social media. Part II attempts to describe the steps of preparation one has to consider before launching the social media campaign; this includes some revolutionary ideals that I found particularly enriching about managing the conversation and creating "circular momentum", that is momentum that continuously repeats itself creating the "snowball effect". Part III is all about the description of social media outlets it gives you tips and tricks and the ins and outs of many mediums, the positives and negatives of each and how to deal with them and in what contexts. It is split into Networking, Promoting, Sharing and Mobile platforms. I found this chapter to be the most beneficial because of how in depth the analysis of each outlet truly was. I was amazingly interesting and I found it very enriching. The next part discussed Social Media and its integration into marketing and business. This is when they attempted to describe how to conduct assessments, look at SWOT and other analysis models, describing key strategies on this integration and the final chapter was about combining your social media strategies while also staying in tune with the brand essence. This was an amazing chapter about the importance of forwarding general marketing tactics to the mecca platform of social media. Part V I thought was a weak spot for the book, I felt they did as much as they could, but in the ever changing world of social media measuring data, especially qualitative, is very difficult to accurately accomplish. The conclusion then appropriately summed up the points in a two divisions "social media guidelines for corporations", and "59 things you need to do on your way to a successful social media campaign."

Overall I felt this book innovative and incredibly interesting with revolutionary ideas on every turn. When talking about such a trendy quickly changing movement such as social media, analysis, especially in regards to print, had to be intelligent, not too wordy and content rich. I feel as if the book How to Make Money with Social Media by Turner and Shah accomplishes this with flying colors. The weakness of the book is in Part V in regards to the measurement of data, as there are many techniques and the ones they had presented were somewhat out of date. All in all, the book, as said above, is a MUST READ for anyone starting up a social media campaign. I found it very enriching.