Andy Sernovitz teaches word of mouth marketing. Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies.
Andy Sernovitz teaches word of mouth marketing. He's the leader of the word of mouth movement, which teaches companies to earn the respect and recommendation of their customers. He's passionate about marketing ethics and travels the country teaching companies how to be nicer to people. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing.
Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right wa. ' . Andy has written a book that shows just how simple it is to get people talking about your business. ' - -Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists. 'Andy brings it together perfectly: the vision, the strategy, and the practical how-to. You should read this book and then tell a friend. -Brad Santeler, Kimberly-Clark.
Word of Mouth Marketing book . Word of Mouth marketing – giving people a reason to talk about your stuff, and making it easier for that conversation to take place. Forwarded by Seth Godin and the Afterword was written by Guy Kawasaki - which gave So I took a few days off from work and my wife and I went to Saltspring Island for a mini vacation - getaway and I happened to be prowling a bookstore of older books with her and came across this one written originally in 2006 and updated in 2012.
Learn how to get people talking about your business, your art, or your cause with this New York Times .
Learn how to get people talking about your business, your art, or your cause with this New York Times bestseller. We’re going to get specific: where to start, what to do, and how to make it successful. You’ll learn how to use word of mouth to make your company more profitable, how to spend less on marketing, and how to make your customers happier.
My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new .
My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth Marketing. I highly recommend this book because it was so practical, tactical, and hysterical. This beats the hell out of the machines in markets that take 7%. A study by the Verde Group showed that people who heard about a bad shopping experience are less likely to go to the same store than the person who actually had the bad experience. The most powerful word-of-mouth advocates might be the customers who have only done business with you once so far.
Items related to Word of Mouth Marketing: How . Master the art of word of mouth marketing with this practical hands-on guide. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right wa.
Items related to Word of Mouth Marketing: How Smart Companies Get People. ISBN 13: 9781427798619. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide.
Foreword by Seth Godin. Afterword by Guy Kawasaki. Andy Sernovitz teaches word of mouth marketing and social media. He is the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking.
newSpecify the genre of the book on their own. Author: Guy Kawasaki (Introduction), Seth Godin (Introduction) Andy Sernovitz. Title: Word of Mouth Marketing: How Smart Companies Get People Talking. No user reports were added yet. Be the first! Send report: This is a good book.
Author: Guy Kawasaki,Seth Godin,Andy Sernovitz
Category: Business and Money
Subcategory: Marketing & Sales
Publisher: Kaplan Publishing; Revised edition (February 3, 2009)
Pages: 232 pages
ePUB size: 1804 kb
FB2 size: 1398 kb
Other Formats: docx lrf txt mbr