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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition epub download

by Guy Kawasaki,Seth Godin,Andy Sernovitz


Andy Sernovitz teaches word of mouth marketing. Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies.

Andy Sernovitz teaches word of mouth marketing. He's the leader of the word of mouth movement, which teaches companies to earn the respect and recommendation of their customers. He's passionate about marketing ethics and travels the country teaching companies how to be nicer to people. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing.

Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right wa. ' . Andy has written a book that shows just how simple it is to get people talking about your business. ' - -Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists. 'Andy brings it together perfectly: the vision, the strategy, and the practical how-to. You should read this book and then tell a friend. -Brad Santeler, Kimberly-Clark.

Word of Mouth Marketing book . Word of Mouth marketing – giving people a reason to talk about your stuff, and making it easier for that conversation to take place. Forwarded by Seth Godin and the Afterword was written by Guy Kawasaki - which gave So I took a few days off from work and my wife and I went to Saltspring Island for a mini vacation - getaway and I happened to be prowling a bookstore of older books with her and came across this one written originally in 2006 and updated in 2012.

Learn how to get people talking about your business, your art, or your cause with this New York Times .

Learn how to get people talking about your business, your art, or your cause with this New York Times bestseller. We’re going to get specific: where to start, what to do, and how to make it successful. You’ll learn how to use word of mouth to make your company more profitable, how to spend less on marketing, and how to make your customers happier.

My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new .

My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth Marketing. I highly recommend this book because it was so practical, tactical, and hysterical. This beats the hell out of the machines in markets that take 7%. A study by the Verde Group showed that people who heard about a bad shopping experience are less likely to go to the same store than the person who actually had the bad experience. The most powerful word-of-mouth advocates might be the customers who have only done business with you once so far.

Items related to Word of Mouth Marketing: How . Master the art of word of mouth marketing with this practical hands-on guide. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right wa.

Items related to Word of Mouth Marketing: How Smart Companies Get People. ISBN 13: 9781427798619. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Afterword by Guy Kawasaki. Master word of mouth marketing with this fun, practical, hands-on guide.

Foreword by Seth Godin. Afterword by Guy Kawasaki. Andy Sernovitz teaches word of mouth marketing and social media. He is the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking.

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Who Is Talking About You?Foreword by Seth Godin and Afterword by Guy Kawasaki.Master the art of word of mouth marketing with this practical hands-on guide.With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them and how simple it is to make them work.Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion--and why some multi-million-dollar advertising campaigns fail to get noticed.Open your eyes to a new way of doing business--that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition epub download

ISBN13: 978-1427798619

ISBN: 1427798613

Author: Guy Kawasaki,Seth Godin,Andy Sernovitz

Category: Business and Money

Subcategory: Marketing & Sales

Language: English

Publisher: Kaplan Publishing; Revised edition (February 3, 2009)

Pages: 232 pages

ePUB size: 1804 kb

FB2 size: 1398 kb

Rating: 4.7

Votes: 168

Other Formats: docx lrf txt mbr

Related to Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition ePub books

Blackseeker
Andy did an exceptional job on this book - it's easy to read and packed with practical advice. The central theme is focused on the link between customer service and word-of-mouth, or as Andy puts it: "You are the user experience." Bad service is not only expensive, but it can also have disproportionate influence on other customers perception of your company or brand.

Google has become a de facto research resource for many customers, and you better make sure that you join in on this conversation. Andy talks about communication strategies, crafting the messages, and ways to keep in touch with your customers. Word of mouth is as much about customer service as it is about marketing. "Worth of Mouth Marketing" is a great ground-up overview of a highly relevant subject - a highly suggested read.
Blackseeker
Andy did an exceptional job on this book - it's easy to read and packed with practical advice. The central theme is focused on the link between customer service and word-of-mouth, or as Andy puts it: "You are the user experience." Bad service is not only expensive, but it can also have disproportionate influence on other customers perception of your company or brand.

Google has become a de facto research resource for many customers, and you better make sure that you join in on this conversation. Andy talks about communication strategies, crafting the messages, and ways to keep in touch with your customers. Word of mouth is as much about customer service as it is about marketing. "Worth of Mouth Marketing" is a great ground-up overview of a highly relevant subject - a highly suggested read.
ALAN
[...]

Thanks for the author's reply (Read below). It shows that he is a responsible author and deeply cares about the W.O.M. about him and his books.
Hope that the author can verify and provides more back up on Amazon and his website that his "current revised, new book edition" provides not just "cosmetic" updates to justify readers' repurchase, since many book authors and publishers these days are shrewd in repackaging the same old content (making minor changes, although claim to be many) and re-design the book cover and re-market again... Sometimes, new edition is not necessarily better than the old, original edition.

"Sam -

I'm sorry you weren't satifsited (should spell-check before replying to readers!!) with the revised edition. It was clearly labeled as a revised edition - and not a new book. It has been more than 2 years since the last edition, and quite a few things were updated. I added new chapters on negative word of mouth and BtoB word of mouth, 5 new worksheets, 5 new case studies, and more than 200 updates to the text.

I wish Amazon would stop selling the old edition, so it would be clear that there is only one book - that it's an update, not a new title. But that's how the publishing industry works. Should I not have revised it and kept selling the outdated copy?

Thanks,

Andy "
ALAN
[...]

Thanks for the author's reply (Read below). It shows that he is a responsible author and deeply cares about the W.O.M. about him and his books.
Hope that the author can verify and provides more back up on Amazon and his website that his "current revised, new book edition" provides not just "cosmetic" updates to justify readers' repurchase, since many book authors and publishers these days are shrewd in repackaging the same old content (making minor changes, although claim to be many) and re-design the book cover and re-market again... Sometimes, new edition is not necessarily better than the old, original edition.

"Sam -

I'm sorry you weren't satifsited (should spell-check before replying to readers!!) with the revised edition. It was clearly labeled as a revised edition - and not a new book. It has been more than 2 years since the last edition, and quite a few things were updated. I added new chapters on negative word of mouth and BtoB word of mouth, 5 new worksheets, 5 new case studies, and more than 200 updates to the text.

I wish Amazon would stop selling the old edition, so it would be clear that there is only one book - that it's an update, not a new title. But that's how the publishing industry works. Should I not have revised it and kept selling the outdated copy?

Thanks,

Andy "
watchman
Here is a quick example of the tremendous value of Andy's book: Suppose your average client lifetime is 48 months and the average monthly client revenue is $100. If the talker refers 5 clients, then the average value of the talker is $24,000. Suppose you only discover one talker using the techniques taught by Andy Sernovitz. Where else can you learn to generate 96,092 percent ROI on a $24.95 investment in a book?

But the book's value keeps growing as Andy teaches how to identify and handle a **negative talker**, and how to create a **positive talker converted from negative talker**. Whenever you have a "problem client," Andy offers a simple choice: leave a problem to fester and risk losing $24,000, or create a potential for $48,000.

This book is a real treasure of practical advice to increase your sales by leveraging word of mouth marketing and modern Internet strategies.

Yuval Lirov, Medical Billing Networks and Processes - Profitable and Compliant Revenue Cycle Management in the Internet Age
watchman
Here is a quick example of the tremendous value of Andy's book: Suppose your average client lifetime is 48 months and the average monthly client revenue is $100. If the talker refers 5 clients, then the average value of the talker is $24,000. Suppose you only discover one talker using the techniques taught by Andy Sernovitz. Where else can you learn to generate 96,092 percent ROI on a $24.95 investment in a book?

But the book's value keeps growing as Andy teaches how to identify and handle a **negative talker**, and how to create a **positive talker converted from negative talker**. Whenever you have a "problem client," Andy offers a simple choice: leave a problem to fester and risk losing $24,000, or create a potential for $48,000.

This book is a real treasure of practical advice to increase your sales by leveraging word of mouth marketing and modern Internet strategies.

Yuval Lirov, Medical Billing Networks and Processes - Profitable and Compliant Revenue Cycle Management in the Internet Age
mIni-Like
Andy gives us practical and creative ideas we can put to work right away -- and writes in a no-nonsense, accessible style. I always like books that I keep on the bookshelf to refer to when I'm about to start a project. This is one of those. I especially like the little nuggets of creativity, like taking business cards you've just received, gluing your own logo on the back, using a laminator to turn them into luggage tags and sending them back the person you just met. A small thing that not only gets people talking about you, but remembering you. My book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing is being promoted on Amazon with Andy's. We come at the topic differently and I can see how the books complement but don't overlap.
mIni-Like
Andy gives us practical and creative ideas we can put to work right away -- and writes in a no-nonsense, accessible style. I always like books that I keep on the bookshelf to refer to when I'm about to start a project. This is one of those. I especially like the little nuggets of creativity, like taking business cards you've just received, gluing your own logo on the back, using a laminator to turn them into luggage tags and sending them back the person you just met. A small thing that not only gets people talking about you, but remembering you. My book Beyond Buzz: The Next Generation of Word-of-Mouth Marketing is being promoted on Amazon with Andy's. We come at the topic differently and I can see how the books complement but don't overlap.
Lamranilv
I loved this book not only for the specific word of mouth marketing tips, but for the enthusiasm Sernovitz brings to the subject matter as well.

I am nobody you've ever heard of - just a woman starting her own business. Sernovitz made me realize that there is a whole new way of doing things, a whole world out there that I have had no connection to.

First, this book made me feel not so bad about my lack of experience, because plenty of people with experience are just not getting it! And second, Andy's book taught me that if my business was going to have an internet presence I'd darn well better get up to speed on how to become a part of the online community and be as smart as I can about making sure people know about my product, find my website, and buy! I'd better blog - I'd better get out there - I'd better make connections, and friendships, and be a part of the conversation!

"Word of Mouth Marketing" has an exciting message and is very accessible even for the novice. This book should be a part of anyone's Business 101 learning, and I highly recommend it.
Lamranilv
I loved this book not only for the specific word of mouth marketing tips, but for the enthusiasm Sernovitz brings to the subject matter as well.

I am nobody you've ever heard of - just a woman starting her own business. Sernovitz made me realize that there is a whole new way of doing things, a whole world out there that I have had no connection to.

First, this book made me feel not so bad about my lack of experience, because plenty of people with experience are just not getting it! And second, Andy's book taught me that if my business was going to have an internet presence I'd darn well better get up to speed on how to become a part of the online community and be as smart as I can about making sure people know about my product, find my website, and buy! I'd better blog - I'd better get out there - I'd better make connections, and friendships, and be a part of the conversation!

"Word of Mouth Marketing" has an exciting message and is very accessible even for the novice. This book should be a part of anyone's Business 101 learning, and I highly recommend it.
Zacki
I liked this book on word-of-mouth of marketing, but I didn't love it. I've read other books on WOM, which provide better information. In my case, I use WOM to market my books. While this book is applicable to marketing books, "Plug Your Book" is better. That's not to say that this book isn't worth it. It's full of valuable information for anyone who is new to WOM marketing.

I especially liked the examples the author uses and how he broke WOM down to a science. He provided a pie chart that shows that at least one third of sales comes from WOM.

The reason I gave this book 4 stars instead of 5 is because I don't like how it rambles on about the importance of WOM. When I write or read, I like it be straight and to the point. That's why so many books are thick; they ramble. My books are thin; I write about thing and then move on.

Brandon Simpson
Zacki
I liked this book on word-of-mouth of marketing, but I didn't love it. I've read other books on WOM, which provide better information. In my case, I use WOM to market my books. While this book is applicable to marketing books, "Plug Your Book" is better. That's not to say that this book isn't worth it. It's full of valuable information for anyone who is new to WOM marketing.

I especially liked the examples the author uses and how he broke WOM down to a science. He provided a pie chart that shows that at least one third of sales comes from WOM.

The reason I gave this book 4 stars instead of 5 is because I don't like how it rambles on about the importance of WOM. When I write or read, I like it be straight and to the point. That's why so many books are thick; they ramble. My books are thin; I write about thing and then move on.

Brandon Simpson