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Commonsense Direct Marketing epub download

by drayton-bird


Drayton Bird knows more about direct marketing than anyone in the world. Witty and practical, but never boring

Drayton Bird knows more about direct marketing than anyone in the world. David Ogilvy, founder of Ogilvy & Mather. Drayton Bird is a wise and wily direct marketer. People all over the world have been lucky enough to learn from him. – Sir Martin Sorrell, founder of WPP. Witty and practical, but never boring. A great book to read and re-read and one that I wish I had read earlier in my career. Copywriter, author, multi-millionaire pioneer of infomercials – at one time America’s largest single seller of electronic products.

Commonsense Direct & Digital Marketing by Drayton Bird (2007-07-01). The book was originally called Commonsense Direct Marketing and back in 2007, it was probably a good idea to include Digital Marketing as well

Commonsense Direct & Digital Marketing by Drayton Bird (2007-07-01). Drayton BIRD; Paperback. 17 offers from £1. 4. The book was originally called Commonsense Direct Marketing and back in 2007, it was probably a good idea to include Digital Marketing as well. Inevitably technology moves on and this section is dated but it's not a major part of the book. Many other copywriting books focus on the process of creating headlines, openings, bullet points, proof, objection handling and calls to action.

Kogan Page) A practical and humorously written guide to the intricacies of direct marketing, for sales and marketing managers, advertising executives, and marketing students. Shows how to position products effectively, what to sell, how to choose an agency, and how to acquire and keep customers.

The book was originally called Commonsense Direct Marketing and back in 2007, it was probably a. .There's no hype here, just an MBA in effective marketing for today.

The book was originally called Commonsense Direct Marketing and back in 2007, it was probably a good idea to include Digital Marketing as well. This isn't theory from some idealistic ponce, it's the real guy and the no holds barred stuff you need to know before throwing another marketing penny down the drain. Drayton gives you clarity, and lifts the mist from marketing.

Drayton Bird has over 45 years' experience as a copywriter, creative director and latterly as Vice Chairman and Creative Director of the world's largest direct-marketing network, Ogilvy and Mather Direct. Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small. An internationally celebrated speaker and columnist, he is also the author of How to Write Sales Letters that Sell (Kogan Page). Библиографические данные.

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Despite the vast expenditure reserved for direct marketing nowadays, this popular marketing method is barely understood.

Drayton Charles Colston Bird FIDM FRSA (born August 1936) is a British marketing expert and public speaker. David Ogilvy said of him Drayton Bird knows more about direct marketing than anyone in the world. Bird has worked with advertising agencies including Y & R, JWT, FCB and Leo Burnett, and was a founding member of the Superbrands Council. Starting as a journalist he became a copywriter, and after becoming creative director of a London advertising agency quit to go into business on his own.

Drayton Bird is a direct response legend. From the time he built up his own agency in London to the time that agency was bought by Ogilvy & Mather, and Bird became creative director, this man accumulated a wealth of experience and knowledge you simply can’t do without. Here’s David Ogilvy on Drayton Bird: Now you’ll say that the 60s and 70s were something different, and that people have changed. Oh but you’re wrong: Times change, people don’t. And that is the reason why this book should be every marketer’s bible.

Commonsense direct marketing. Lincolnwood, Ill. : NTC Business Books. inlibrary; printdisabled;. Kahle/Austin Foundation.

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Commonsense Direct Marketing epub download

ISBN13: 978-1850915447

ISBN: 185091544X

Author: drayton-bird

Category: Business and Money

Subcategory: Marketing & Sales

Language: English

Publisher: Kogan Page Ltd; 2Rev Ed edition (1988)

Pages: 250 pages

ePUB size: 1731 kb

FB2 size: 1646 kb

Rating: 4.9

Votes: 515

Other Formats: lrf mbr docx lit

Related to Commonsense Direct Marketing ePub books

Iesha
IF you know about Drayton Bird, then you know he's a bit of a legend. If you don't know about him, well then what are you doing in marketing/advertising?

But seriously, this book is a goldmine of marketing ideas and advice that are designed to get results.

If results matter to you, then get this book.

If you want fancy marketing and branding theory, then this is not for you.

It's a big book packed with tips on what to do and how to do it.

All delivered in Bird's irascible and highly amusing style.

As the name implies, it's about direct marketing. In other words the hard nosed approach towards getting the sale and the profit.

It should be required reading for all marketers and advertisers, but sadly it isn't.

That makes it a secret weapon for those of us in the know.
Iesha
IF you know about Drayton Bird, then you know he's a bit of a legend. If you don't know about him, well then what are you doing in marketing/advertising?

But seriously, this book is a goldmine of marketing ideas and advice that are designed to get results.

If results matter to you, then get this book.

If you want fancy marketing and branding theory, then this is not for you.

It's a big book packed with tips on what to do and how to do it.

All delivered in Bird's irascible and highly amusing style.

As the name implies, it's about direct marketing. In other words the hard nosed approach towards getting the sale and the profit.

It should be required reading for all marketers and advertisers, but sadly it isn't.

That makes it a secret weapon for those of us in the know.
Andronrad
I own an earlier edition of this book, written before
the internet stuff was added.

Still, Drayton Bird is a fine writer and he explains
things lucidly and he has hella' experience and knows
of that which he writes.

He has a good sense of humor. Sort of droll.

No book can cover it all, but this one does a good job
of touching on major points any direct marketer should
really get a grasp of.

It isn't until about half-way through that Bird gets into
Copywriting but he covers a lot of ground quickly in this
area. If you write copy you SHOULD read a lot of books
and read a lot of copy - one book doesn't do it.

It's not obvious to everyone but there are some "copywriters"
out there that don't actually know marketing very well.
They are best avoided if you are paying for copy, and this
book will help you a lot if you are thinking of writing
your own copy or thinking of hiring somebody to do it for you.

Favorite quote (of many):

"If you pay peanuts, you get monkeys"

Funny guy, that Bird.
Andronrad
I own an earlier edition of this book, written before
the internet stuff was added.

Still, Drayton Bird is a fine writer and he explains
things lucidly and he has hella' experience and knows
of that which he writes.

He has a good sense of humor. Sort of droll.

No book can cover it all, but this one does a good job
of touching on major points any direct marketer should
really get a grasp of.

It isn't until about half-way through that Bird gets into
Copywriting but he covers a lot of ground quickly in this
area. If you write copy you SHOULD read a lot of books
and read a lot of copy - one book doesn't do it.

It's not obvious to everyone but there are some "copywriters"
out there that don't actually know marketing very well.
They are best avoided if you are paying for copy, and this
book will help you a lot if you are thinking of writing
your own copy or thinking of hiring somebody to do it for you.

Favorite quote (of many):

"If you pay peanuts, you get monkeys"

Funny guy, that Bird.
Hatе&love
The money invested in this book has been one of my wisest choices. Drayton Bird is a first rate author when it comes to Direct Marketing. He's a sincere, funny and knowledgeable man who's given us this excellent book to study a field in which he worked in for decades with some of the greatest ad men of our times.
Hatе&love
The money invested in this book has been one of my wisest choices. Drayton Bird is a first rate author when it comes to Direct Marketing. He's a sincere, funny and knowledgeable man who's given us this excellent book to study a field in which he worked in for decades with some of the greatest ad men of our times.
Skunk Black
What more can I say? David Olgivy said Drayton knows more about Direct Marketing than anyone else. I would certainly say NO one knows more than Drayton (although there is a possibility of his having 1-2 people who are close to his insight).

The only disappointment in the book is that I don't have his autograph in my copy. I need to get to get to the UK to have that drink with Drayton and Madsen (and not forget to take the book to get signed).
Skunk Black
What more can I say? David Olgivy said Drayton knows more about Direct Marketing than anyone else. I would certainly say NO one knows more than Drayton (although there is a possibility of his having 1-2 people who are close to his insight).

The only disappointment in the book is that I don't have his autograph in my copy. I need to get to get to the UK to have that drink with Drayton and Madsen (and not forget to take the book to get signed).
Damdyagab
I bought this knowing Drayton Bird's expertise and having seen some of his videos. I wanted a low-cost edition, and this one doesn't have the information about digital, internet marketing. No problem because principles of direct marketing stay the same. Packed with useful information.
Damdyagab
I bought this knowing Drayton Bird's expertise and having seen some of his videos. I wanted a low-cost edition, and this one doesn't have the information about digital, internet marketing. No problem because principles of direct marketing stay the same. Packed with useful information.
MrRipper
It's overwhelming in its completeness. It's a challenge to those who think that people have changed due to the arrival of the Internet.
Great book.
MrRipper
It's overwhelming in its completeness. It's a challenge to those who think that people have changed due to the arrival of the Internet.
Great book.
Kazracage
Drayton Bird is a master of the written word. What was good advice for marketers then is STILL good advice today. If you're marketing in the real world, this book is a must-have; and if you're efforts are more internet based, I recommend the revised version "Commonsense Digital and Direct Marketing"
Kazracage
Drayton Bird is a master of the written word. What was good advice for marketers then is STILL good advice today. If you're marketing in the real world, this book is a must-have; and if you're efforts are more internet based, I recommend the revised version "Commonsense Digital and Direct Marketing"
This book has timeless and practical advice on good marketing, and, I dare say, all aspects of it.

If every company or marketer had Drayton Bird's book and followed the advice within, all would surely do very well.

With the exception of those companies who don't treat their customers well, of course.

(Good marketing will bring you customers. Bad service will leave you many unhappy customers who'll leave a bad review.)

This is one book I will surely leave as one of the most precious heirlooms for my children.
This book has timeless and practical advice on good marketing, and, I dare say, all aspects of it.

If every company or marketer had Drayton Bird's book and followed the advice within, all would surely do very well.

With the exception of those companies who don't treat their customers well, of course.

(Good marketing will bring you customers. Bad service will leave you many unhappy customers who'll leave a bad review.)

This is one book I will surely leave as one of the most precious heirlooms for my children.