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Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work epub download

by David Minter


Lightning in a Bottle exposes why so few new products and services succeed in the marketplace, and what to do about i. Recently I came across an interesting book Lightning in a Bottle, by David Minter and Michael Reid.

Lightning in a Bottle exposes why so few new products and services succeed in the marketplace, and what to do about it. It’s not fancy or complicated-it just works. George Dean Johnson, J. co-founder and former CEO, Extended Stay America. Minter and Reid are partners in a Denver idea development group. They have worked with companies like Dole, Blockbuster, Sony, Viacom and Einstein Bagels. It is different from other books on product development.

Lightning in a Bottle book. Lightning in a Bottle' is a simple seven-step system for creating ideas that work, a system that improves new product success rates from standard one in ten, to one in two or better.

Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better

Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better.

Recently I came across an interesting book Lightning in a Bottle, by David Minter and Michael Reid. Utilizing the basic concepts I learned from the book not only works for idea and product analysis, but is also streamlining my business investment decisions.

Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better

Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better

Read unlimited books and audiobooks on the web, iPad, iPhone and Android. Mark R. Goldston, chairman and CEO, United Online, In. which includes NetZero, Juno, Classmates and MyPoints. David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Blockbuster, Dole, Viacom, Sony and Einstein Bagels.

Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one .

Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better.

You will never look at 'new ideas' the same way again. Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better. Tell us if something is incorrect. We aim to show you accurate product information.

The new book Lightning in a Bottle: The Proven System to Create New Ideas that Work by David Minter and .

The new book Lightning in a Bottle: The Proven System to Create New Ideas that Work by David Minter and Micheal Reid introduces the concept of Idea Engineering as a much better way to create new ideas. Do financial due diligence how to determine if ideas will actually make money before you talk to consumers.

"You will never look at 'new ideas' the same way again." -H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." -Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com brandsDavid Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Blockbuster, Dole, Viacom, Sony and Einstein Bagels. Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better. Lightning in a Bottle also explains the top 10 reasons ideas fail, plus the dirty secrets of the research world, such as:--Why focus groups don't work for new products--How market segmentation is often a sham--Why brainstorming in not effective in creating great new productsIn the tradition of Execution and Good to Great, Lightning in a Bottle is the new must-have guide for business leaders.

Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work epub download

ISBN13: 978-1402207341

ISBN: 1402207344

Author: David Minter

Category: Business and Money

Subcategory: Management & Leadership

Language: English

Publisher: Sourcebooks, Inc.; 1 edition (October 1, 2006)

Pages: 224 pages

ePUB size: 1934 kb

FB2 size: 1954 kb

Rating: 4.6

Votes: 979

Other Formats: lrf lit rtf mbr

Related to Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work ePub books

Nekora
Absolutely essential book if you are developing new products, services or marketing campaigns. The book provides a step-by-step, practical process for doing so.
Nekora
Absolutely essential book if you are developing new products, services or marketing campaigns. The book provides a step-by-step, practical process for doing so.
invincible
My 15 year old wants to be an inventor and ever since he got the book, he can't put it down.
invincible
My 15 year old wants to be an inventor and ever since he got the book, he can't put it down.
Larosa
Idea engineering if executed as outlined in this book will make your product or company better. No doubt about it.
Larosa
Idea engineering if executed as outlined in this book will make your product or company better. No doubt about it.
Xurad
Truly unfortunate to have Blockbuster as your book's shining example of success
Xurad
Truly unfortunate to have Blockbuster as your book's shining example of success
Ienekan
Recently I came across an interesting book Lightning in a Bottle, by David Minter and Michael Reid. Mssrs. Minter and Reid are partners in a Denver idea development group. They have worked with companies like Dole, Blockbuster, Sony, Viacom and Einstein Bagels.

I like this book. It is different from other books on product development. Mssrs. Minter and Reid present a concept called Idea Engineering, based on disciplined, financially driven methods of product development.

Lightning in a Bottle is an interesting and entertaining read. Mssrs. Minter and Reid present a number of very interesting case studies to illustrate their points. I liked Chapter 5 - Why Nine out of Ten New Products Fail where they point out the shortcoming of commonly used product development ideas like focus groups, brainstorming, quantitative research and market segmentation.

Chapter 7 presents The Top Ten Reasons Ideas Fail:

1. Trying to sell things people don't want to buy.

2. The ideas don't make financial sense.

3. Giving up too soon on good ideas.

4. Pushing bad ideas too long.

5. No separation of good ideas from bad.

6. Thinking small.

7. Delegating idea development to junior people.

8. No specialized talent for developing ideas.

9. No process, or a poor process for developing ideas.

10. No real, important difference versus the competition.

However, the real meat of the book is in Chapter 11 - Idea Engineering: Seven Steps. Here is a quick overview of what the authors offer.

Idea Engineering

1. Learn. Effectively research, compile and sift relevant information.

2. Develop working theories. Synopsize that you've learned and develop working paradigms.

3. Develop ideas and concepts from the working theories. Bring research and working theories together to develop actionable ideas with maximum potential.

4. Conduct financial due diligence. Determine if ideas will actually make money --before you talk to consumers.

5. Talk to consumers: not in groups, but one person at a time. Test and modify ideas with one-on-one interactions with consumers. Avoid depending on focus groups.

6. Iterate the concepts by listening to consumers. Modify your questions and your concept during one-on-one consumer interaction. Employ, real time concept development with real time consumers.

7. Monetize the best concepts; predict real world revenue. Predict real world revenue by conducting a large-scale quantitative survey with consumers.

In my needs analysis work in my coaching and consulting practices, I have found idea number 6 to be helpful. You learn as you conduct interviews. Use this learning to shape and sharpen your questions and develop paradigms.

As I've said, I like Lightning in a Bottle; if for no other reason than the authors are not afraid to take on some sacred cows about product development. It has some great common sense ideas on how any business owner can develop his or her next product. If you're planning on introducing a new product, it is a must read. I am going to use the seven step idea engineering process to help me develop information products to augment my consulting, speaking and coaching practices.
Ienekan
Recently I came across an interesting book Lightning in a Bottle, by David Minter and Michael Reid. Mssrs. Minter and Reid are partners in a Denver idea development group. They have worked with companies like Dole, Blockbuster, Sony, Viacom and Einstein Bagels.

I like this book. It is different from other books on product development. Mssrs. Minter and Reid present a concept called Idea Engineering, based on disciplined, financially driven methods of product development.

Lightning in a Bottle is an interesting and entertaining read. Mssrs. Minter and Reid present a number of very interesting case studies to illustrate their points. I liked Chapter 5 - Why Nine out of Ten New Products Fail where they point out the shortcoming of commonly used product development ideas like focus groups, brainstorming, quantitative research and market segmentation.

Chapter 7 presents The Top Ten Reasons Ideas Fail:

1. Trying to sell things people don't want to buy.

2. The ideas don't make financial sense.

3. Giving up too soon on good ideas.

4. Pushing bad ideas too long.

5. No separation of good ideas from bad.

6. Thinking small.

7. Delegating idea development to junior people.

8. No specialized talent for developing ideas.

9. No process, or a poor process for developing ideas.

10. No real, important difference versus the competition.

However, the real meat of the book is in Chapter 11 - Idea Engineering: Seven Steps. Here is a quick overview of what the authors offer.

Idea Engineering

1. Learn. Effectively research, compile and sift relevant information.

2. Develop working theories. Synopsize that you've learned and develop working paradigms.

3. Develop ideas and concepts from the working theories. Bring research and working theories together to develop actionable ideas with maximum potential.

4. Conduct financial due diligence. Determine if ideas will actually make money --before you talk to consumers.

5. Talk to consumers: not in groups, but one person at a time. Test and modify ideas with one-on-one interactions with consumers. Avoid depending on focus groups.

6. Iterate the concepts by listening to consumers. Modify your questions and your concept during one-on-one consumer interaction. Employ, real time concept development with real time consumers.

7. Monetize the best concepts; predict real world revenue. Predict real world revenue by conducting a large-scale quantitative survey with consumers.

In my needs analysis work in my coaching and consulting practices, I have found idea number 6 to be helpful. You learn as you conduct interviews. Use this learning to shape and sharpen your questions and develop paradigms.

As I've said, I like Lightning in a Bottle; if for no other reason than the authors are not afraid to take on some sacred cows about product development. It has some great common sense ideas on how any business owner can develop his or her next product. If you're planning on introducing a new product, it is a must read. I am going to use the seven step idea engineering process to help me develop information products to augment my consulting, speaking and coaching practices.
Rocksmith
I had the privilege of working with David Minter at Blockbuster in the glory years. As he shows in this book, the management team under Huizenga was in `the zone' so-to-speak. It was a great time, and Minter and Reid point out why Blockbuster had that success, and how other entrepreneurs can as well.

Highly recommend reading this more than once!
Rocksmith
I had the privilege of working with David Minter at Blockbuster in the glory years. As he shows in this book, the management team under Huizenga was in `the zone' so-to-speak. It was a great time, and Minter and Reid point out why Blockbuster had that success, and how other entrepreneurs can as well.

Highly recommend reading this more than once!
sunrise bird
I recently completed reading this most provocative and immensely
fascinating Lightning in a Bottle book by Minter and Reid. Let me tell you that the lightning has escaped from the bottle and is now enlightening my new approach to successful business venture evaluation. Utilizing the basic concepts I learned from the book not only works for idea and product analysis, but is also streamlining my business investment decisions. Bottom line - I have discovered a great new tool that is already putting big bucks in my pocket! I can't recommend a business advisory publication any higher - five gold stars.
sunrise bird
I recently completed reading this most provocative and immensely
fascinating Lightning in a Bottle book by Minter and Reid. Let me tell you that the lightning has escaped from the bottle and is now enlightening my new approach to successful business venture evaluation. Utilizing the basic concepts I learned from the book not only works for idea and product analysis, but is also streamlining my business investment decisions. Bottom line - I have discovered a great new tool that is already putting big bucks in my pocket! I can't recommend a business advisory publication any higher - five gold stars.