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Trust and New Technologies: Marketing and Management on the Internet and Mobile Media epub download

by Teemu Kautonen,Heikki Karjaluoto


Teemu Kautonen, Heikki Karjaluoto.

Teemu Kautonen, Heikki Karjaluoto. Download (pdf, . 9 Mb) Donate Read. Epub FB2 mobi txt RTF. Converted file can differ from the original. If possible, download the file in its original format.

In spring 2018, the second version of Mobile Marketing Management was published How these controversies impact mature, growth and emerging markets and the related processes involved with technology continues to grow? What ethical issues ar. .

In spring 2018, the second version of Mobile Marketing Management was published. It establishes the four pillars in the new marketing world: Service, Substance of content, Super user, and Space. They are known in short as the 4S Theory. How these controversies impact mature, growth and emerging markets and the related processes involved with technology continues to grow? What ethical issues are senior marketing executives grappling with in connection with cutting-edge online transactions? And where does e-marketing leadership go for guidance on ethically ambiguous situations?

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At the same time, new technologies, including management information systems, the Internet and mobile .

At the same time, new technologies, including management information systems, the Internet and mobile communication technologies, have transformed many aspects of modern business management and marketing. It seems only natural that recent studies have begun to address the role of trust in the particular context of new technologies. Download from free file storage.

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Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Edward Elgar Publishing. Teemu Kautonen, Heikki Karjaluoto.

Karjaluoto has published extensively on electronic business in marketing and information system journals and is the author of several books. Trust and new technologies: Marketing and management on the Internet and mobile media (together with Teemu Kautonen) (Eds). Cheltenham, UK and Lyme, US: Edward Elgar, 2008. Recent conference papers.

Trust and new technologies: marketing .

TRUST AND NEW TECHNOLOGIES: MARKETING AND MANAGEMENT ON THE INTERNET AND MOBILE MEDIA, Teemu Kautonen, Heikki Karjaluoto, ed. Edward Elgar Publishing: Cheltenham, UK and Lyme, US. 28 Pages Posted: 19 Mar 2009. See all articles by Ronan de Kervenoael. com/abstract 1363827.

Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: * consumer trust in online environments * trust and mobile media * new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.

Trust and New Technologies: Marketing and Management on the Internet and Mobile Media epub download

ISBN13: 978-1847205681

ISBN: 1847205682

Author: Teemu Kautonen,Heikki Karjaluoto

Category: Business and Money

Subcategory: Management & Leadership

Language: English

Publisher: Edward Elgar Pub (December 30, 2008)

Pages: 309 pages

ePUB size: 1427 kb

FB2 size: 1474 kb

Rating: 4.7

Votes: 264

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