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Customer Relationship Management: A Global Perspective epub download

by Gerhard Raab,Riad A. Ajami,G. Jason Goddard


Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM)

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework

PDF Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the . Gerhard Raab, Riad A. Ajami, Vidyaranya B. Gargeya, and G. Jason Goddard. Contents: Customer relationship management.

PDF Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management. Global and local dimensions; Customer. orientation; Product quality; Customer. satisfaction; Customer retention; Customer value; Customer relationship.

Items related to Customer Relationship Management: A Global .

Items related to Customer Relationship Management: A Global Perspective. Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

by Gerhard Raab, G. Jason Goddard, Riad A. Ajami.

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM)

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework

Use features like bookmarks, note taking and highlighting while reading Customer Relationship Management .

Use features like bookmarks, note taking and highlighting while reading Customer Relationship Management: A Global Perspective. Professor Riad A. Ajami is based at the Raj Soin College of Business at Wright State University in Dayton, Ohio, USA and Professor Vidyaranya B. Gargeya is based at the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA. G. Jason Goddard is Vice President at Wachovia Corporation, Winston-Salem, North Carolina, USA. Product details.

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. Personality, perception and memory. Motivation and emotion. Power, control, and exchange.

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the . By Gerhard Raab, Riad A. Ajami, G.

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM).

Customer Relationship Management book.

1 Customer Relationship Management: A Global Perspective Gerhard Raab Transatlantic Institute, Ludwigshafen University of Applied Sciences, Germany Riad A. Ajami Wright State University Vidyaranya B. Gargeya University of North Carolina at Greensboro G. Jason Goddard Wachovia Corporation Forthcoming 2008: Ashgate Publishers.

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

Customer Relationship Management: A Global Perspective epub download

ISBN13: 978-0754671565

ISBN: 0754671569

Author: Gerhard Raab,Riad A. Ajami,G. Jason Goddard

Category: Business and Money

Subcategory: International

Language: English

Publisher: Routledge (February 25, 2016)

Pages: 216 pages

ePUB size: 1388 kb

FB2 size: 1677 kb

Rating: 4.4

Votes: 664

Other Formats: doc mbr azw lit

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