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Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World epub download

by John Grant


John showcases that world with a lot of verve and empathy, drawing people in to his own excitement at what it means to work . Not having read John Grant's previous book, I'd imagined that this book would be hard work, but something that I really ought to read.

Jonathan Porritt, founder director of Forum for the Future (from the Foreword). See all Product description. Wrong, and in a very good way. It's true that everyone really ought to read it, but it's not hard work. I've been taking it on the train with me to read for sheer pleasure.

John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future! In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, c. .

John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future! In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future.

Co-opportunity: Join Up .has been added to your Cart. Co-opportunity is an idea whose time has come. John Grant has done it again. Written another must read book in step with our times. I loved Green Marketing Manifesto, and marvelled at Co-opportunity. It's not just up to business, it's not just up to government, it's not just up to people - it's up to all of us to find new ways of creating change together. -Jeff Swartz, CEO of Timberland.

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In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future

Read unlimited books and audiobooks on the web, iPad, iPhone and Android. In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future. John uses cases and examples from around the world, from social networks to social ventures, Carrot Mobbing to the Carbon Disclosure Project, to show how a move to greater co-operation via what he calls Co-operative Networks can be a way forwards for all of us to increase the common well-being.

John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating .

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John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future!In this book . Co-Opportunity : Join up for a Sustainable, Resilient, Prosperous World.

John Grant is back! Bestselling author of Green Marketing Manifesto fame returns to get you involved in creating a sustainable future!In this book, green business.

His latest offering 'Co-opportunity' invites us all to "Join up for a sustainable, resilient, prosperous world. John Grant's Positive Voice As the ever ebullient Jonathan Porritt says in his foreward for Co-opportunity, "John Grant is your archetypal glass-half-full ma. In his recent Change Makers interview John said, "I actually think green should be a bi-product of us living co-operatively together; with the maximum well being and genuine cultural progress gained from the least resources. And indeed if you are ever having a 'what's the point!' type of day, which we all surely do, then we recommend Co-opportunity as the book to pick up.

John Grant is back! Bestselling author of Green MarketingManifesto fame returns to get you involved in creating asustainable future!

In this book, green business guru John Grant shows howwe, when we join forces through co-operativeinitiatives, can really make changes and work towards a betterfuture.

John uses cases and examples from around the world, from socialnetworks to social ventures, Carrot Mobbing to the CarbonDisclosure Project, to show how a move to greater co-operationvia what he calls Co-operative Networks can be a way forwards forall of us to increase the common well-being. 

Arguing that a climate for change can be created by engagingrather than alienating people, John also demonstrates ways of‘relocating dreams’ to allow us to reassess our desiresand priorities.

Whether you are a business leader, politician, armchaireconomist, environmentalist or general interest reader, theinspiration and ideas John Grant provides in Co-Opportunityencourages us all to think again about our individual behaviour andour actions – our ideas of what it is to be human - and toget co-creating to build a better world for all. Sit back andwatch, or become part of this grass roots new movement.

Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World epub download

ISBN13: 978-0470684368

ISBN: 0470684364

Author: John Grant

Category: Business and Money

Subcategory: Business Culture

Language: English

Publisher: Wiley; 1 edition (March 15, 2010)

Pages: 350 pages

ePUB size: 1793 kb

FB2 size: 1179 kb

Rating: 4.5

Votes: 141

Other Formats: lrf lrf mobi lit

Related to Co-opportunity: Join Up for a Sustainable, Resilient, Prosperous World ePub books

JoJosho
John Grant has done it again. Written another must read book in step with our times. I loved Green Marketing Manifesto, and marvelled at Co-opportunity. Working with stakeholders, and promoting sharing of resources, information and expertise will be key to surviving and thriving in the years ahead. Grant tells us why. And shows us how.
JoJosho
John Grant has done it again. Written another must read book in step with our times. I loved Green Marketing Manifesto, and marvelled at Co-opportunity. Working with stakeholders, and promoting sharing of resources, information and expertise will be key to surviving and thriving in the years ahead. Grant tells us why. And shows us how.
GYBYXOH
With `Co-opportunity', John Grant wants to, gently and intelligently, kick some butt. We are confronted with a set of interconnected global challenges such as climate change, peak oil, depletion of natural resources and widespread poverty. And yet, most of us continue to do as if our noses bleed, hoping the problems will go away of themselves. Why this generalized inertia? Grant thinks we are being ensnared in a consumerist worldview, nourishing our sense of babyish omnipotence, reinforcing herd behaviour and eroding our skills to take care of ourselves and the communities around us. So how can we wean ourselves of this destructive mentality and bring ourselves to get our hands dirty? This sprawling book tries to formulate a multi-faceted response to that question. In doing so, Grant covers a lot of familiar terrain, connecting orthodox sustainability thinking to the latest happiness research, the psychology of flow, social innovation, alternative economics, ecosystem services, peer-to-peer, transition towns, cradle-to-cradle, the social media revolution, and more. The gist of his argument seems to be that putting co-operative responsibility into action hinges on creating more transparancy to enable us to diagnosticize what is really wrong with our world. The power of the web then needs to be mobilized to track and share these data, whip up customer education and engagement, scale participatory processes and support new value creation models. In his discussion, Grant modulates wildly between abstraction levels, letting the anecdotal rub shoulders with much more conceptual stuff (such as Open Source Hardware platforms, or steady-state economics). At times the book reads as a catalogue of funky, sustainability-oriented, open sourcey, web 2.0 supported business models, mixing usual suspects such as Grameen with some of the (emerging) ideas that Grant himself has been hatching. The book ends with a fierce critique of traditional economics, arguing instead for ideas such as co-operative craft guilds and alternative currencies. At the back there is a handy checklist to audit a world-improving co-operative idea in progress. All in all a fun and interesting read, giving a broad-brush overview of important trends in `beyond sustainability' thinking. And an invitation to contribute to the groundswell, of course.
GYBYXOH
With `Co-opportunity', John Grant wants to, gently and intelligently, kick some butt. We are confronted with a set of interconnected global challenges such as climate change, peak oil, depletion of natural resources and widespread poverty. And yet, most of us continue to do as if our noses bleed, hoping the problems will go away of themselves. Why this generalized inertia? Grant thinks we are being ensnared in a consumerist worldview, nourishing our sense of babyish omnipotence, reinforcing herd behaviour and eroding our skills to take care of ourselves and the communities around us. So how can we wean ourselves of this destructive mentality and bring ourselves to get our hands dirty? This sprawling book tries to formulate a multi-faceted response to that question. In doing so, Grant covers a lot of familiar terrain, connecting orthodox sustainability thinking to the latest happiness research, the psychology of flow, social innovation, alternative economics, ecosystem services, peer-to-peer, transition towns, cradle-to-cradle, the social media revolution, and more. The gist of his argument seems to be that putting co-operative responsibility into action hinges on creating more transparancy to enable us to diagnosticize what is really wrong with our world. The power of the web then needs to be mobilized to track and share these data, whip up customer education and engagement, scale participatory processes and support new value creation models. In his discussion, Grant modulates wildly between abstraction levels, letting the anecdotal rub shoulders with much more conceptual stuff (such as Open Source Hardware platforms, or steady-state economics). At times the book reads as a catalogue of funky, sustainability-oriented, open sourcey, web 2.0 supported business models, mixing usual suspects such as Grameen with some of the (emerging) ideas that Grant himself has been hatching. The book ends with a fierce critique of traditional economics, arguing instead for ideas such as co-operative craft guilds and alternative currencies. At the back there is a handy checklist to audit a world-improving co-operative idea in progress. All in all a fun and interesting read, giving a broad-brush overview of important trends in `beyond sustainability' thinking. And an invitation to contribute to the groundswell, of course.
Fearlessdweller
Author John Grant wants to change the world, not so that he makes money and not because the planet's going to flame out, but because it's the right thing to do and he'll have fun. He asserts that the Earth can sustain everyone: There's sufficient water and energy, and people can grow enough food. But humans ruin everything rather than replenishing the ecosystems they need. Individual citizens must recognize their stake in the Earth and take altruistic responsibility for creating a better world. In the face of devastating climate change, Grant asks, how can the lessons of marketing transform consumers - who obsess over getting more stuff for less money - into citizens who are willing to do what's necessary to avert disaster? Though his writing style is fragmentary and convoluted, his heart and his information are clearly in the right place. If you're ready to be a part of the solution in a post-consumer society, getAbstract says this book is for you.
Fearlessdweller
Author John Grant wants to change the world, not so that he makes money and not because the planet's going to flame out, but because it's the right thing to do and he'll have fun. He asserts that the Earth can sustain everyone: There's sufficient water and energy, and people can grow enough food. But humans ruin everything rather than replenishing the ecosystems they need. Individual citizens must recognize their stake in the Earth and take altruistic responsibility for creating a better world. In the face of devastating climate change, Grant asks, how can the lessons of marketing transform consumers - who obsess over getting more stuff for less money - into citizens who are willing to do what's necessary to avert disaster? Though his writing style is fragmentary and convoluted, his heart and his information are clearly in the right place. If you're ready to be a part of the solution in a post-consumer society, getAbstract says this book is for you.
Camper
Book was made from completely recyclable materials and content was interesting. Item was shipped in good time and arrived in good condition.
Camper
Book was made from completely recyclable materials and content was interesting. Item was shipped in good time and arrived in good condition.